As we write this in mid-May, wine consumers are making a massive shift toward digital purchases. It is not likely to evaporate once COVID-related situational factors lessen. Hereâ€™s why.
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How do marketers adapt to changes in consumer behavior and social media usage with the changes wrought by Coronavirus? In this post, we draw on an excellent webinar by content agency, Convince and Convert, applying their practical tips for winery social media managers.
Wine marketers are adapting PR, DTC, Social Media and Digital Marketing tactics to the challenges of the Coronavirus.
Biltmore Wines Taps Benson
Benson has been retained by Biltmore Wines on a strategic messaging and communications campaign to highlight the brandâ€™s unique history and range of wine offerings.
Sawle Joins Benson
Benson has added Whitney Sawle to its digital team, managing social media campaigns and digital marketing for the agency’s domestic and international clients.
Tara Randall Joins Benson
Former digital marketing director at Scheid Vineyards, Tara Randall joined Benson’s Napa Valley office in January 2020.
New Beck Family Estates Portfolio Joins Benson
The new importer and marketer of Graham Beck, Steenberg Vineyards and Angela Estate has partnered with Benson on communications strategy and execution.
In a dynamic, uncertain marketplace, agility is an asset. Here is part 2 in our series on budgeting, including a few marketing ideas getting our extra attention.
Batich Joins Benson NYC
To build out its suite of services and network of connections in New York, Benson has hired Marie Christina Batich, a skilled PR veteran of wine and spirits brands and regional marketing.
By considering total sales and marketing spend together, brand owners may be able to better meet the demands of the market, and understand how sales and marketing actions interact in the marketplace. Â
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