Entries by Benson Marketing Group

Chronic Cellars: New Look, Same Attitude

Chronic Cellars: New Look, Same Attitude

Inspired by the same disruptive approach to traditional wine culture on which Chronic Cellars was founded, the new package communicates a fresh and imaginative take on what it means to make ‘wines with character.’

Languedoc Wines End 2020 on High Note

Benson Client Languedoc Wines Ends 2020 on High Note
Benson’s work with the Wines of Languedoc (CIVL) included an H2 promotion generating $1.36 million in sales, an expansion of SKUs, and new search categories “South of France” and Languedoc’s AOPs. Additionally, a pivot to online trade education with Napa Valley Wine Academy included a somm challenge, WSET scholarship, webinar, and regional guide on SevenFifty.com

How to Write a Wine Marketing Plan: 7 Considerations

What should you consider when writing a wine marketing plan? There is no single answer or list that is right for every winery, of course. But there are actions and processes to consider, whether it’s for a one year or five year plan. The process of creating a wine marketing plan can be likened to […]

Why Cool Climate Edna Valley is Hot

WHY COOL CLIMATE EDNA VALLEY IS HOT
 

Baileyana is a leader from the Edna Valley in California, representing the best of truly cool climate viticulture. If you aren’t familiar with the winery or the Edna Valley AVA, here are five points you should know.

The Modern Wine Rack

THE MODERN WINE RACK
 

Carving out space for 6 bottles of wine to have on hand at any given time is something even the square-foot conscious, apartment-dweller can do. With this in mind, Benson has assembled a new set of critieria for how to fill that common six-bottle wine rack.  

5 Things to Know About the Santa Lucia Highlands

Get to Know the Santa Lucia Highlands

The Santa Lucia Highlands is a small, yet mighty appellation located in Monterey County. This appellation has a collection of renowned vineyards and vintners, such as Hahn Family Wines, with a legacy of multi-generational farming families and a connection to the land.

Where’s Stella Rosa? America’s #1 Selling 750ml Brand Reports Record Demand

Where’s Stella Rosa? America’s #1 Selling 750ml Wine Brand Reports Record Demand
Record demand during last 6 months has led to shortages of some of Stella Rosa’s favorite wines. The brand sold approximately 2.5 million cases in 2019. In last 26 weeks (period defined by Covid), the brand is #1 selling 750ml brand in the U.S. In this period, the brand is up +130% in value and 128% in volume over the same frame time last year according to Nielsen (last 26 weeks. Period ending 8.8.20).