Entries by Benson Marketing Group

Wine Australia Taps Benson

Wine Australia Taps Benson for PR Campaign

Benson’s U.S. media outreach campaign for new client, Wine Australia, will focus on the creativity and diversity of the Australian scene, elevating awareness of premium Australian wine, and promoting Australian Wine CONNECT.

Leaders in their Field: Spotlighting Notable Stories

Leaders in their Field: Spotlighting Notable Stories

In this installment we highlight clients leading the way, in their own ways. Deserving of the spotlight, these brands are championing a region or category, leaning into innovation, and excelling over the long haul. Let’s raise a glass to their inspiring stories! Note that many entries include links to audio and video interviews.

Benson on Meininger’s 2021 “Power List”

Benson Named to “Power List” of Agencies
We’re grateful that Meininger’s named Benson to its “Power List” of top 10 U.S wine and spirits agencies, along with our respected peers. But it won’t go to our heads. Promise. We interpret Roger Voss’ article as inspiration to continue improving how we convey the fascinating stories behind our clients and the wine and spirits they create.

Rosé vs. Seltzer: Let the Summer Games Begin!

Rosé vs. Seltzer: Let the Summer Games Begin!

Writers: if you’re challenged to find new and interesting angles, Benson’s client roster has several Rosé options to offer: from stories on unique packaging, to attention grabbing marketing campaigns, as well as some off the beaten path vineyard locales and wine styles.