Entries by Benson Marketing Group

Benson Expands PR, Digital Team

Benson Builds PR and Digital Team

Kara Prior and Nicole Dickerson have joined the agency, adding depth and expertise to the agency’s PR team and network of press contacts, as well as content marketing and digital marketing experience in consumer brands.

Celebrate Women’s History Month by spotlighting these women in wine 

Celebrate Women’s History Month by spotlighting these women in wine 

Though March is recognized as International Women’s Month, we look forward to celebrating women in the wine industry that deserve the spotlight all year round. This group has a wide range of experiences working in the traditionally male-dominated field, but all have seen the industry become more inclusive as years pass.

Rathbone Family Partners with Benson

Rathbone Wine Group and Benson Partner to Build U.S. Sales

The campaign will include digital advertising, Public Relations, and marketing communications for the family-owned company’s brands including Yering Station, Mount Langi Ghiran, and Xanadu, exemplars of Australia’s quality and diversity at the ultra-premium level.

Riboli Family Wines Taps Benson

Riboli Family Wines Taps Benson for Expanded Campaign

Benson’s consumer and trade marketing and communications campaign includes the REG group of brands — San Simeon, Maddalena, and Highlands 41 — as well as the broader company, Riboli Family Wines, best known for the popular Stella Rosa brand.

Five Reasons to Rethink Australian Shiraz

Five Reasons To Rethink Australian Shiraz

Australian Shiraz wines continue to evolve and refine. Previously often thought of only as high alcohol, jammy, and rich wines, today’s Shiraz wines have an incredible diversity of styles to offer. From an everyday drinking wine to a collectible, top-rated, fine wine – Shiraz is more versatile than ever.

Wallet and Crowd Pleasers

Wallet and Crowd Pleasers

We’ve got wines to pair with Thanksgiving. Wines and spirits to give as gifts. Now we look at those wines that please both the wallet and the crowd! As always, keep Benson in mind for all of your holiday story needs! 

Serving and Entertaining Tips from the Pros

Serving and Entertaining Tips from the Pros

Hosting a gathering, whether large or small, is always a bit stressful. Planning for other people’s preferences and anticipating their needs takes lots of thought, especially when it comes to serving alcohol. Take it from the pros and see what a few of Benson’s clients have to say about their experiences in serving at a a variety of occasions.