Based on a seminar we conducted in Bordeaux last fall, we discuss successful strategies for launching an international wine in the U.S.
Author Archive for: Benson Marketing Group
About Benson Marketing Group
This author has yet to write their bio.Meanwhile lets just say that we are proud Benson Marketing Group contributed a whooping 21 entries.
Entries by Benson Marketing Group
We sent Benson’s digital marketing team to Social Media Marketing World to keep up with the latest trends and tools. In this blog, we share our five key takeaways from this year’s event.
Leading Spanish Consortium Taps Benson
Benson has begun working with Anecoop Bodegas on a brand strategy and marketing plan to raise its profile and sales in the U.S.
Creating and executing a campaign is only part of the process; if you really want to spike the results, here are some post-campaign recommendations.
Once you’ve selected the right influencer partner for your wine brand you’ll dive into execution. We’ve compiled our top 5 tips for running your campaign.
Here are top tips for researching and vetting potential partners. We implement these steps for clients like Hahn Family Winery, Wines of Languedoc, J. Lohr Vineyards & Wines, Geyser Peak Winery, and others.
Sancerre/BIVC Hires Benson France
Most famous for Sancerre, the regional trade association BIVC retained Benson for a French-based communications campaign.
Wondering if your brand should work with influencers? Here are six reasons you might take the plunge into advocacy marketing.
Napa Valley Icon Teams with Benson
Freemark Abbey Winery, part of Jackson Family Wines, has teamed with Benson for a U.S. marketing campaign for the iconic, pioneering Napa Valley winery.
Our team identified eight actionable takeaways from this year’s Direct to Consumer Wine Symposium. Click through to read them all.
2700 Napa Valley Corporate Drive
Napa, California 94558 USA
2 Park Avenue
New York, New York 10016 USA
4 Place Amédée Bonnet,
69002 Lyon France
+33 (0)4 37 44 02 83
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