Entries by Benson Marketing Group

Where the Wild (Consumers) Are

Aligning Marketing Functions with Brand Goals

Integrating marketing functions, and focusing on impressions, can cost-effectively raise awareness and sales. In this post we discuss how viewing marketing as a means of conveying the right message to the right audience at the right times — rather than as a set of discrete functions — encourages questions that allow all tiers in the industry to win.

Tumbler & Rocks: Benson’s First RTS Client

Tumbler & Rocks: Benson’s First RTS Client
Sales of ready-to-serve and ready-to-drink cocktails have been red hot in the last few years, and Benson has signed its first RTS client, Tumbler & Rocks. The Canadian distiller has eye-catching packaging and a rapidly expanding footprint in the U.S.

Celebrating Women’s History Month, All Year

A Conversation with Thought Leaders

On March 24, 2022, we recorded a press webinar spotlighting four esteemed panelists in a wide-ranging discussion. The webinar features Elunda Basson, Steenberg Vineyards, Cellarmaster & General Manager​, South Africa; Susan Doyle, Riboli Family Wines, Vice President of Vineyards and Winemaking​, Central Coast California; Lauren Patz, Redwood Empire Whiskey, Head Distiller, Sonoma County, California; and Kathleen Murphy, Purple Brands, Chief Marketing Officer, Sonoma County.

Benson Expands PR, Digital Team

Benson Builds PR and Digital Team

Kara Prior and Nicole Dickerson have joined the agency, adding depth and expertise to the agency’s PR team and network of press contacts, as well as content marketing and digital marketing experience in consumer brands.

Celebrate Women’s History Month by spotlighting these women in wine 

Celebrate Women’s History Month by spotlighting these women in wine 

Though March is recognized as International Women’s Month, we look forward to celebrating women in the wine industry that deserve the spotlight all year round. This group has a wide range of experiences working in the traditionally male-dominated field, but all have seen the industry become more inclusive as years pass.

Rathbone Family Partners with Benson

Rathbone Wine Group and Benson Partner to Build U.S. Sales

The campaign will include digital advertising, Public Relations, and marketing communications for the family-owned company’s brands including Yering Station, Mount Langi Ghiran, and Xanadu, exemplars of Australia’s quality and diversity at the ultra-premium level.

Riboli Family Wines Taps Benson

Riboli Family Wines Taps Benson for Expanded Campaign

Benson’s consumer and trade marketing and communications campaign includes the REG group of brands — San Simeon, Maddalena, and Highlands 41 — as well as the broader company, Riboli Family Wines, best known for the popular Stella Rosa brand.