How to Launch an International Wine in the U.S.
Based on a seminar we conducted in Bordeaux last fall, we discuss successful strategies for launching an international wine in the U.S.
Author Archive for: Benson Marketing Group
About Benson Marketing Group
This author has yet to write their bio.Meanwhile lets just say that we are proud Benson Marketing Group contributed a whooping 11 entries.
Entries by Benson Marketing Group
What We Learned at Social Media Marketing World
May 14, 2019 in 60 seconds /by Benson Marketing GroupWe sent Benson’s digital marketing team to Social Media Marketing World to keep up with the latest trends and tools. In this blog, we share our five key takeaways from this year’s event.
Anecoop Bodegas Teams with Benson
May 1, 2019 in News /by Benson Marketing GroupLeading Spanish Consortium Taps Benson
Benson has begun working with Anecoop Bodegas on a brand strategy and marketing plan to raise its profile and sales in the U.S.
5 Post-Campaign Tips
May 1, 2019 in 60 seconds /by Benson Marketing GroupCreating and executing a campaign is only part of the process; if you really want to spike the results, here are some post-campaign recommendations.
5 Tips for Running a Successful Influencer Marketing Partnership
April 19, 2019 in 60 seconds /by Benson Marketing GroupOnce you’ve selected the right influencer partner for your wine brand you’ll dive into execution. We’ve compiled our top 5 tips for running your campaign.
8 Tips for Selecting a Wine Influencer Partner
April 11, 2019 in 60 seconds /by Benson Marketing GroupHere are top tips for researching and vetting potential partners. We implement these steps for clients like Hahn Family Winery, Wines of Languedoc, J. Lohr Vineyards & Wines, Geyser Peak Winery, and others.
Benson France Retained by BIVC
April 8, 2019 in News /by Benson Marketing GroupSancerre/BIVC Hires Benson France
Most famous for Sancerre, the regional trade association BIVC retained Benson for a French-based communications campaign.
6 Reasons to Use Influencer Partnerships
April 5, 2019 in 60 seconds /by Benson Marketing GroupWondering if your brand should work with influencers? Here are six reasons you might take the plunge into advocacy marketing.
Freemark Abbey and Benson Team Up
March 1, 2019 in News /by Benson Marketing GroupNapa Valley Icon Teams with Benson
Freemark Abbey Winery, part of Jackson Family Wines, has teamed with Benson for a U.S. marketing campaign for the iconic, pioneering Napa Valley winery.
8 Things We Learned at the 2019 DTC Wine Symposium
February 4, 2019 in 60 seconds /by Benson Marketing GroupOur team identified eight actionable takeaways from this year’s Direct to Consumer Wine Symposium. Click through to read them all.
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