Wine.com is the largest U.S. seller of wine online. So how do you stand apart in a sea of wines? Start by updating your wine branding information. The good news is this does not take long, based on our experience working with Wine.com on various promotions. 1. Audit Your Brand Presence First, audit the winery […]
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Entries by Benson Marketing Group
NEW RELEASE: Bread & Butter Wines Introduces Sauvignon Blanc
Bread & Butter Wines, one of the fastest growing brands in the super premium wine segment, announces the addition of Bread & Butter Sauvignon Blanc.
Baileyana Portfolio Joins Benson
Benson’s PR engagement with WX Brands, a top 20 U.S. wine company, has expanded to include the Baileyana portfolio, including True Myth, Tangent, Baileyana and Zocker.
As we write this in mid-May, wine consumers are making a massive shift toward digital purchases. It is not likely to evaporate once COVID-related situational factors lessen. Here’s why.
How do marketers adapt to changes in consumer behavior and social media usage with the changes wrought by Coronavirus? In this post, we draw on an excellent webinar by content agency, Convince and Convert, applying their practical tips for winery social media managers.
Wine marketers are adapting PR, DTC, Social Media and Digital Marketing tactics to the challenges of the Coronavirus.
Biltmore Wines Taps Benson
Benson has been retained by Biltmore Wines on a strategic messaging and communications campaign to highlight the brand’s unique history and range of wine offerings.
Sawle Joins Benson
Benson has added Whitney Sawle to its digital team, managing social media campaigns and digital marketing for the agency’s domestic and international clients.
Tara Randall Joins Benson
Former digital marketing director at Scheid Vineyards, Tara Randall joined Benson’s Napa Valley office in January 2020.
Whether you live in California or New York – enjoy a white winter with these Chardonnays, it doesn’t matter if you get snow or not! Bonus – these are all under $30 so you won’t need to break the bank after the holiday spending. Bread & Butter Chardonnay (SRP: $15) Bread & […]
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