How do marketers adapt to changes in consumer behavior and social media usage with the changes wrought by Coronavirus? In this post, we draw on an excellent webinar by content agency, Convince and Convert, applying their practical tips for winery social media managers.
Author Archive for: Benson Marketing Group
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Entries by Benson Marketing Group
Wine marketers are adapting PR, DTC, Social Media and Digital Marketing tactics to the challenges of the Coronavirus.
Sawle Joins Benson
Benson has added Whitney Sawle to its digital team, managing social media campaigns and digital marketing for the agency’s domestic and international clients.
Whether you live in California or New York – enjoy a white winter with these Chardonnays, it doesn’t matter if you get snow or not! Bonus – these are all under $30 so you won’t need to break the bank after the holiday spending. Bread & Butter Chardonnay (SRP: $15) Bread & […]
New Beck Family Estates Portfolio Joins Benson
The new importer and marketer of Graham Beck, Steenberg Vineyards and Angela Estate has partnered with Benson on communications strategy and execution.
Whether you’re hosting or attending, we’ve got you covered on affordable sparkling wines to impress your friends and family. So sit back, relax and enjoy the holiday season, oh and check out the list below of lovely options our portfolio has to offer. NV Chronic Cellars Sparkling Wine Can (SRP: $6/375ml can) Crack open […]
No arguing over whether Cabernet or Merlot is better – bring a red blend to the family activities this season as they bring a little bit of everything to the table and pair nicely with a majority of dishes. As always, let me know if you have any questions or would like samples! […]
In a dynamic, uncertain marketplace, agility is an asset. Here is part 2 in our series on budgeting, including a few marketing ideas getting our extra attention.
These selections of ‘other whites’ pair perfectly with the meals you’ll be cooking up and eating throughout the holiday season, so break them out when hosting or heading to a party. As always, let me know if you have any questions or would like samples! Vin de Savoie – 2018 Domaine Gonnet Chignin (Jacquère) […]
Batich Joins Benson NYC
To build out its suite of services and network of connections in New York, Benson has hired Marie Christina Batich, a skilled PR veteran of wine and spirits brands and regional marketing.
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