Entries by Benson Marketing Group

Simplifying the Complexity of Wine Sourcing

Simplifying the Complexity of Wine Sourcing

Many wine consumers have a romantic notion that any given bottle of wine comes from a winery with vines growing on-site and all operations happening in one place. While there are plenty of estate-produced wines, that isn’t always the case. In fact, a good majority of wines are sourced from other growers. Sourcing is a way for wineries to meet customer demand.

Georgia’s Leading Winery Taps Benson

Teliani Expands U.S. Reach with Digital, PR, Messaging
Georgia’s leading winery, Teliani Valley, has tapped Benson Marketing Group to support a rapid expansion of imports from Georgia with an integrated wine marketing campaign to support the whole category and its leading brand.    

Purple Brands Expands Work with Benson

Purple Brands Expands Relationship with Benson
The red hot wine and spirits company out of Sonoma County has expanded its marketing campaign with Benson to include Raeburn Winery and the wine portfolio, after success in 2021 with Redwood Empire Whiskey.    

Where the Wild (Consumers) Are

Aligning Marketing Functions with Brand Goals

Integrating marketing functions, and focusing on impressions, can cost-effectively raise awareness and sales. In this post we discuss how viewing marketing as a means of conveying the right message to the right audience at the right times — rather than as a set of discrete functions — encourages questions that allow all tiers in the industry to win.

Tumbler & Rocks: Benson’s First RTS Client

Tumbler & Rocks: Benson’s First RTS Client
Sales of ready-to-serve and ready-to-drink cocktails have been red hot in the last few years, and Benson has signed its first RTS client, Tumbler & Rocks. The Canadian distiller has eye-catching packaging and a rapidly expanding footprint in the U.S.

Celebrating Women’s History Month, All Year

A Conversation with Thought Leaders

On March 24, 2022, we recorded a press webinar spotlighting four esteemed panelists in a wide-ranging discussion. The webinar features Elunda Basson, Steenberg Vineyards, Cellarmaster & General Manager​, South Africa; Susan Doyle, Riboli Family Wines, Vice President of Vineyards and Winemaking​, Central Coast California; Lauren Patz, Redwood Empire Whiskey, Head Distiller, Sonoma County, California; and Kathleen Murphy, Purple Brands, Chief Marketing Officer, Sonoma County.