This author has yet to write their bio.
Meanwhile lets just say that we are proud Benson Marketing Group contributed a whooping 51 entries.
Rosé vs. Seltzer: Let the Summer Games Begin!
Writers: if you’re challenged to find new and interesting angles, Benson’s client roster has several Rosé options to offer: from stories on unique packaging, to attention grabbing marketing campaigns, as well as some off the beaten path vineyard locales and wine styles.
Benson Named a Top Marketing Agency
A blog post by Beverage Trade Network’s Somm Choice Awards issued a call for more marketing spending, and named top U.S. agencies for wine, spirits marketing.
Sauvignon Blanc: Through the Eyes of Winemakers
Sauvignon Blanc is having a moment. These winemakers have mastered the grape’s potential and are consistently creating standout bottles.
Women Winemakers To Watch
March may be International Women’s Month, but we can also celebrate women every day with a glass from these talented winemakers.
Sooner than you think, vineyards in the northern hemisphere will look like this picturesque photo from Balletto Vineyards’ 2019 harvest. Here are some tips to get your brand ready for the second half of 2021.
Positive on Paso: Why you should be looking at Paso Robles for Cabernet Sauvignon
COVID-19 lockdowns drove many people to buy online, and many of those buyers were the future of the industry, the younger demographics. Looking for good value in the bottle, they migrated towards Cabernet’s NOT from pricey areas like Napa Valley.
Benson Adds Barton & Guestier, Veuve du Vernay to Roster
The oldest wine house in Bordeaux, Barton & Guestier, has tapped Benson for a communications campaign that includes Veuve du Vernay, the leading French sparkling wine brand in the U.S.
Chronic Cellars: New Look, Same Attitude
Inspired by the same disruptive approach to traditional wine culture on which Chronic Cellars was founded, the new package communicates a fresh and imaginative take on what it means to make ‘wines with character.’
Benson Client Languedoc Wines Ends 2020 on High Note
Benson’s work with the Wines of Languedoc (CIVL) included an H2 promotion generating $1.36 million in sales, an expansion of SKUs, and new search categories “South of France” and Languedoc’s AOPs. Additionally, a pivot to online trade education with Napa Valley Wine Academy included a somm challenge, WSET scholarship, webinar, and regional guide on SevenFifty.com
Liebler Joins Benson Team
Benson has added PR and MarCom expertise by hiring Lauren Liebler, based on the East Coast, to support existing campaigns.
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