This author has yet to write their bio.Meanwhile lets just say that we are proud Benson Marketing Group contributed a whooping 32 entries.
Wine.com is the largest U.S. seller of wine online. So how do you stand apart in a sea of wines? Start by updating your wine branding information. The good news is this does not take long, based on our experience working with Wine.com on various promotions. 1. Audit Your Brand Presence First, audit the winery […]
NEW RELEASE: Bread & Butter Wines Introduces Sauvignon Blanc
Bread & Butter Wines, one of the fastest growing brands in the super premium wine segment, announces the addition of Bread & Butter Sauvignon Blanc.
Baileyana Portfolio Joins Benson
Benson’s PR engagement with WX Brands, a top 20 U.S. wine company, has expanded to include the Baileyana portfolio, including True Myth, Tangent, Baileyana and Zocker.
As we write this in mid-May, wine consumers are making a massive shift toward digital purchases. It is not likely to evaporate once COVID-related situational factors lessen. Here’s why.
How do marketers adapt to changes in consumer behavior and social media usage with the changes wrought by Coronavirus? In this post, we draw on an excellent webinar by content agency, Convince and Convert, applying their practical tips for winery social media managers.
Wine marketers are adapting PR, DTC, Social Media and Digital Marketing tactics to the challenges of the Coronavirus.
Biltmore Wines Taps Benson
Benson has been retained by Biltmore Wines on a strategic messaging and communications campaign to highlight the brand’s unique history and range of wine offerings.
Sawle Joins Benson
Benson has added Whitney Sawle to its digital team, managing social media campaigns and digital marketing for the agency’s domestic and international clients.
Tara Randall Joins Benson
Former digital marketing director at Scheid Vineyards, Tara Randall joined Benson’s Napa Valley office in January 2020.
Whether you live in California or New York – enjoy a white winter with these Chardonnays, it doesn’t matter if you get snow or not! Bonus – these are all under $30 so you won’t need to break the bank after the holiday spending. Bread & Butter Chardonnay (SRP: $15) Bread & […]
INTEGRATED MARKETING FOR
THE WINE AND SPIRITS INDUSTRY
© 2020 BENSON MARKETING GROUP LLC
NAPA VALLEY
2700 Napa Valley Corporate Drive
Suite H
Napa, California 94558 USA
917.633.6002
NEW YORK
2 Park Avenue
Suite 2074
New York, New York 10016 USA
917.633.6002
Sign up for Benson’s Newsletter Subscribe
Our periodic emails promise practical insights to help you sell, connect with your trade partners, and engage consumers. Sign up now and download our presentation, “Marketing Communications Guidelines" to help organize your marketing teams.