Entries by Benson Marketing Group

Rosé vs. Seltzer: Let the Summer Games Begin!

Rosé vs. Seltzer: Let the Summer Games Begin!

Writers: if you’re challenged to find new and interesting angles, Benson’s client roster has several Rosé options to offer: from stories on unique packaging, to attention grabbing marketing campaigns, as well as some off the beaten path vineyard locales and wine styles.

Chronic Cellars: New Look, Same Attitude

Chronic Cellars: New Look, Same Attitude

Inspired by the same disruptive approach to traditional wine culture on which Chronic Cellars was founded, the new package communicates a fresh and imaginative take on what it means to make ‘wines with character.’

Languedoc Wines End 2020 on High Note

Benson Client Languedoc Wines Ends 2020 on High Note
Benson’s work with the Wines of Languedoc (CIVL) included an H2 promotion generating $1.36 million in sales, an expansion of SKUs, and new search categories “South of France” and Languedoc’s AOPs. Additionally, a pivot to online trade education with Napa Valley Wine Academy included a somm challenge, WSET scholarship, webinar, and regional guide on SevenFifty.com