This author has not written his bio yet.
But we are proud to say that Benson Marketing Group contributed 51 entries already.
Redwood Empire Whiskey and Benson “Drink Among Giants”
The fast-growing Redwood Empire Whiskey brand, part of Purple Brands, has joined the Benson client roster to raise awareness of the exciting California whiskey named after the state’s ancient, majestic Redwoods.
America’s Original Craft Distillery Taps Benson
Often referred to as “iconic” and “pioneering,” St. George Spirits has started working with Benson to bring more attention to the distillery’s imaginative spirits portfolio.
Benson Named to “Power List” of Agencies
We’re grateful that Meininger’s named Benson to its “Power List” of top 10 U.S wine and spirits agencies, along with our respected peers. But it won’t go to our heads. Promise. We interpret Roger Voss’ article as inspiration to continue improving how we convey the fascinating stories behind our clients and the wine and spirits they create.
Bye Bye ABC: Exploring Chardonnay’s Options
What better way to mark both #NationalWineDay (May 25) and #ChardonnayDay (May 27) in 2021 than with a celebration of Chardonnay based wines. Benson’s client roster has a bevy – from unoaked to oaky still wines, bubbly and attention-grabbing packaging and campaigns,
Crushing it at Napa Wine Co.
Benson is proud to add new digital client, Napa Wine Co., whose custom crush team has incubated dozens of famous wines, launched renowned winemakers, and followed a “leave it better than you found it” approach to the business and community.
Rosé vs. Seltzer: Let the Summer Games Begin!
Writers: if you’re challenged to find new and interesting angles, Benson’s client roster has several Rosé options to offer: from stories on unique packaging, to attention grabbing marketing campaigns, as well as some off the beaten path vineyard locales and wine styles.
Benson Named a Top Marketing Agency
A blog post by Beverage Trade Network’s Somm Choice Awards issued a call for more marketing spending, and named top U.S. agencies for wine, spirits marketing.
Sauvignon Blanc: Through the Eyes of Winemakers
Sauvignon Blanc is having a moment. These winemakers have mastered the grape’s potential and are consistently creating standout bottles. Benson’s press webinar was held April 22, 2021. Click to read more for additional press materials, as well as a link to the press webinar recording on our YouTube channel.
Women Winemakers To Watch
March may be International Women’s Month, but we can also celebrate women every day with a glass from these talented winemakers.
Sooner than you think, vineyards in the northern hemisphere will look like this picturesque photo from Balletto Vineyards’ 2019 harvest. Here are some tips to get your brand ready for the second half of 2021.
INTEGRATED MARKETING FOR
THE WINE AND SPIRITS INDUSTRY
© 2021 BENSON MARKETING GROUP LLC
NAPA VALLEY
2700 Napa Valley Corporate Drive
Suite H
Napa, California 94558 USA
917.633.6002
NEW YORK
2 Park Avenue
Suite 2074
New York, New York 10016 USA
917.633.6002
Sign up for Benson’s Newsletter Subscribe
Our periodic emails promise practical insights to help you sell, connect with your trade partners, and engage consumers. Sign up now and download our presentation, “Marketing Communications Guidelines" to help organize your marketing teams.