Entries by Benson Marketing Group

Five Reasons to Rethink Australian Shiraz

Five Reasons To Rethink Australian Shiraz

Australian Shiraz wines continue to evolve and refine. Previously often thought of only as high alcohol, jammy, and rich wines, today’s Shiraz wines have an incredible diversity of styles to offer. From an everyday drinking wine to a collectible, top-rated, fine wine – Shiraz is more versatile than ever.

Wallet and Crowd Pleasers

Wallet and Crowd Pleasers

We’ve got wines to pair with Thanksgiving. Wines and spirits to give as gifts. Now we look at those wines that please both the wallet and the crowd! As always, keep Benson in mind for all of your holiday story needs! 

Serving and Entertaining Tips from the Pros

Serving and Entertaining Tips from the Pros

Hosting a gathering, whether large or small, is always a bit stressful. Planning for other people’s preferences and anticipating their needs takes lots of thought, especially when it comes to serving alcohol. Take it from the pros and see what a few of Benson’s clients have to say about their experiences in serving at a a variety of occasions.

Wine Australia Taps Benson

Wine Australia Taps Benson for PR Campaign

Benson’s U.S. media outreach campaign for new client, Wine Australia, will focus on the creativity and diversity of the Australian scene, elevating awareness of premium Australian wine, and promoting Australian Wine CONNECT.

Leaders in their Field: Spotlighting Notable Stories

Leaders in their Field: Spotlighting Notable Stories

In this installment we highlight clients leading the way, in their own ways. Deserving of the spotlight, these brands are championing a region or category, leaning into innovation, and excelling over the long haul. Let’s raise a glass to their inspiring stories! Note that many entries include links to audio and video interviews.