Author Archive for: Benson Marketing Group

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Entries by Benson Marketing Group

5 Tips for Running a Successful Influencer Marketing Partnership

April 19, 2019 in 60 seconds /by Benson Marketing Group

Once you’ve selected the right influencer partner for your wine brand you’ll dive into execution. We’ve compiled our top 5 tips for running your campaign.

8 Tips for Selecting a Wine Influencer Partner

April 11, 2019 in 60 seconds /by Benson Marketing Group

Here are top tips for researching and vetting potential partners. We implement these steps for clients like Hahn Family Winery, Wines of Languedoc, J. Lohr Vineyards & Wines, Geyser Peak Winery, and others.

Benson France Retained by BIVC

April 8, 2019 in News /by Benson Marketing Group

To expand press coverage and awareness of the Centre-Loire in France, Benson’s French office has been retained by the BIVC, the Bureau Interprofessionnel des Vins du Centre-Loire.

6 Reasons to Use Influencer Partnerships

April 5, 2019 in 60 seconds /by Benson Marketing Group

Wondering if your brand should work with influencers? Here are six reasons you might take the plunge into advocacy marketing.

Freemark Abbey and Benson Team Up

March 1, 2019 in News /by Benson Marketing Group

Freemark Abbey Winery and Benson have teamed up on a marketing communications campaign for the iconic Napa Valley winery, which is part of Jackson Family Wines.

8 Things We Learned at the 2019 DTC Wine Symposium

February 4, 2019 in 60 seconds /by Benson Marketing Group

Our team identified eight actionable takeaways from this year’s Direct to Consumer Wine Symposium. Click through to read them all.