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But we are proud to say that Benson Marketing Group contributed 79 entries already.
After the Last 3 Crazy Years, Some Heavy Duty Planning is in Order
Here’s a resource for creating a successful PR, social media, or digital campaign for your wine or spirits brand. Plus: marketing through a recession, client accolades, and more!
Benson’s Top Thanksgiving Wine Picks for 2022
We’ve got our eyes on Pinots, exciting options from overseas, and some classic American pours. Great options for every menu and scenario.
Low(er) Alcohol Wines to Meet Consumer Preferences
These refreshing wines from our client roster fit lazy afternoons and longer dinners, all under 14% ABV, and ready for enjoyment.
Discover Georgian Wine
Discover Georgia’s viticulture and winemaking through this webinar, presented by one of the country’s leading wineries, Teliani Valley. Their winemaking practices combine ancient principles with modern techniques and new, innovative ideas to create award-winning wines.
Riboli Family Wines Takes Top QPR Accolade
Part of Riboli Estates Group, Highlands 41 2020 Black Granite Red is a blend from the company’s estate vineyards, crafted in its CSWA certified sustainable winery in Paso Robles.
Simplifying the Complexity of Wine Sourcing
Many wine consumers have a romantic notion that any given bottle of wine comes from a winery with vines growing on-site and all operations happening in one place. While there are plenty of estate-produced wines, that isn’t always the case. In fact, a good majority of wines are sourced from other growers. Sourcing is a way for wineries to meet customer demand.
KRIS & Benson to Sharpen Messaging
KRIS Wines, a top 3 super premium Pinot Grigio specialist, is refreshing its brand message to support continued sales growth and to appeal to new and current loyal consumers.
Teliani Expands U.S. Reach with Digital, PR, Messaging
Georgia’s leading winery, Teliani Valley, has tapped Benson Marketing Group to support a rapid expansion of imports from Georgia with an integrated wine marketing campaign to support the whole category and its leading brand.
New AVA, Wines, Attractions Ready to Enjoy
The San Luis Obispo Coast AVA, recognized in 2022, joins Paso Robles, Santa Lucia Highlands and Arroyo Seco AVAs. A new chapter in the region’s evolution as one of California’s top wine producing regions.
Agile, Intentional Decision-making Yields a Stronger, Post-Recession Company
Successful wine and spirits brands have navigated through recessions and economic downturns. What can we learn from them? This post offers suggestions for brand marketing, sales, and budgeting.
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