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Meanwhile lets just say that we are proud Benson Marketing Group contributed a whooping 44 entries.
Benson Client Languedoc Wines Ends 2020 on High Note
Benson’s work with the Wines of Languedoc (CIVL) included an H2 promotion generating $1.36 million in sales, an expansion of SKUs, and new search categories “South of France” and Languedoc’s AOPs. Additionally, a pivot to online trade education with Napa Valley Wine Academy included a somm challenge, WSET scholarship, webinar, and regional guide on SevenFifty.com
Liebler Joins Benson Team
Benson has added PR and MarCom expertise by hiring Lauren Liebler, based on the East Coast, to support existing campaigns.
Women Winemakers To Watch
March may be International Women’s Month, but we can also celebrate women every day with a glass from these talented winemakers.
What should you consider when writing a wine marketing plan? There is no single answer or list that is right for every winery, of course. But there are actions and processes to consider, whether it’s for a one year or five year plan. The process of creating a wine marketing plan can be likened to […]
WHY COOL CLIMATE EDNA VALLEY IS HOT
Baileyana is a leader from the Edna Valley in California, representing the best of truly cool climate viticulture. If you aren’t familiar with the winery or the Edna Valley AVA, here are five points you should know.
THE MODERN WINE RACK
Carving out space for 6 bottles of wine to have on hand at any given time is something even the square-foot conscious, apartment-dweller can do. With this in mind, Benson has assembled a new set of critieria for how to fill that common six-bottle wine rack.
Get to Know the Santa Lucia Highlands
The Santa Lucia Highlands is a small, yet mighty appellation located in Monterey County. This appellation has a collection of renowned vineyards and vintners, such as Hahn Family Wines, with a legacy of multi-generational farming families and a connection to the land.
Sparkling Wines for Any Occasion
Sparkling wines are great for any occasion and as the holidays begin, your readers will want to have sparkling wines on hand for the season. These wines will transform mundane couch days into a celebratory occasion. They are also great for holiday gifting and celebrations.
How to host a successful private, virtual wine tasting webinar for press. Six suggestions for wineries, plus the most common mistakes and how to avoid them. Journalist Stacy Briscoe interviews Benson’s Sarah Jones Gillihan for the WIN Insider Series.
Where’s Stella Rosa? America’s #1 Selling 750ml Wine Brand Reports Record Demand
Record demand during last 6 months has led to shortages of some of Stella Rosa’s favorite wines. The brand sold approximately 2.5 million cases in 2019. In last 26 weeks (period defined by Covid), the brand is #1 selling 750ml brand in the U.S. In this period, the brand is up +130% in value and 128% in volume over the same frame time last year according to Nielsen (last 26 weeks. Period ending 8.8.20).
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