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Meanwhile lets just say that we are proud Benson Marketing Group contributed a whooping 41 entries.
Why Cool Climate Edna Valley is Hot
Baileyana is a leader from the Edna Valley in California, representing the best of truly cool climate viticulture. If you aren’t familiar with the winery or the Edna Valley AVA, here are five points you should know.
The Modern Wine Rack
Carving out space for 6 bottles of wine to have on hand at any given time is something even the square-foot conscious, apartment-dweller can do. With this in mind, Benson has assembled a new set of critieria for how to fill that common six-bottle wine rack.
Thanksgiving 2020: What Wine Will Your Drink?
Gobble this! Whether it’s virtual or not, Thanksgiving (and Friendsgiving) is going to be different this year. We’re here to help answer the annual question, “what do we drink with all of this food?”
Get to Know the Santa Lucia Highlands
The Santa Lucia Highlands is a small, yet mighty appellation located in Monterey County. This appellation has a collection of renowned vineyards and vintners, such as Hahn Family Wines, with a legacy of multi-generational farming families and a connection to the land.
Sparkling Wines for Any Occasion
Sparkling wines are great for any occasion and as the holidays begin, your readers will want to have sparkling wines on hand for the season. These wines will transform mundane couch days into a celebratory occasion. They are also great for holiday gifting and celebrations.
How to host a successful private, virtual wine tasting webinar for press. Six suggestions for wineries, plus the most common mistakes and how to avoid them. Journalist Stacy Briscoe interviews Benson’s Sarah Jones Gillihan for the WIN Insider Series.
Where’s Stella Rosa? America’s #1 Selling 750ml Wine Brand Reports Record Demand
Record demand during last 6 months has led to shortages of some of Stella Rosa’s favorite wines. The brand sold approximately 2.5 million cases in 2019. In last 26 weeks (period defined by Covid), the brand is #1 selling 750ml brand in the U.S. In this period, the brand is up +130% in value and 128% in volume over the same frame time last year according to Nielsen (last 26 weeks. Period ending 8.8.20).
Back in spring we published a blog on how winery marketing can pivot to adapt to changes wrought by COVID-19. Like you, we wondered which adaptations in DTC and 3-tier sales, trade education, PR and social media marketing would stick after COVID influences lessen. But rather than pivoting, shouldn’t we also be re-imagining these strategies? […]
Riboli Family Wines Creates New Division
Riboli Family Wines, a family-owned company founded in 1917, announces the launch of Riboli Estates Group, a new division dedicated to its portfolio of ultra-premium and luxury wine brands from estate vineyards in Paso Robles, Monterey and Napa Valley.
Wine.com is the largest U.S. seller of wine online. So how do you stand apart in a sea of wines? Start by updating your wine branding information. The good news is this does not take long, based on our experience working with Wine.com on various promotions. 1. Audit Your Brand Presence First, audit the winery […]
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