As you think about Thanksgiving and the December holidays, keep Benson Marketing Group’s portfolio top of mind – we have something for every scenario! Wines to pair with that Thanksgiving feast: Zocker Grüner Veltliner SRP: $20 An alternative white wine choice, the grape hails from Austria but is thriving in California’s Edna Valley. It is extremely food-friendly, making […]
Author Archive for: Jeremy Benson
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Entries by Jeremy Benson
California Starting from San Francisco? Here are some spots to add to your itinerary… Balletto Vineyards – Just a two-hour drive from San Francisco is Balletto Vineyards, owned by John Balletto and his wife, Terri. A family of vegetable farmers turned wine grape growers, the Balletto team makes site-specific wines from their estate vineyards. Their […]
Uncomplicating the Category: Bread & Butter Wines Says “Don’t Overthink It”
Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice – “Don’t Overthink It.” Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle of Bread & Butter wine.
Wine Direct Shipping, from A to Z
Benson was hired by the wine industry to manage Free the Grapes!, a marketing campaign seeking to open states to legal DTC shipments and to streamline onerous regulations. Featured as a case study, the campaign has been a critical component – with lobbying and litigation – in creating the $3+ billion winery DTC sales channel.
Like many of you, I am appalled by what we’ve seen lately. Systematic police brutality against Black Americans. The militarization of our police forces. Institutionalized racism and injustice against people of color that COVID has exposed in healthcare, education, etc. Unfortunately, this is nothing new. (I have vivid memories of the scary, painful days following […]
Onsite wine marketing in Napa Valley, and elsewhere, increasingly centers on creating an experience that connects guests emotionally with the winery and its wines, and the winery’s unique “sparkle” that makes it compelling.
New Teammates Join Benson
To manage digital and PR projects in both Benson’s Napa and New York offices, the agency has hired three new professionals: Erin Mooshagian, Cristen Monty and Amanda Garren.
Old Elk Distillery Taps Benson
Founded in Fort Collins, Colorado, Old Elk Distillery has retained Benson for branding and PR work on its Old Elk Bourbon, Dry Town Gin, and Nooku Bourbon Cream brands.
Introducing: 118 + 1st Raw Vegan Gin
Benson is very pleased to begin work with O.R.E. 118 Raw Vegan Gin, the first spirit of its kind in the U.S. and the only spirit to be allowed a Raw Vegan claim on its Certificate of Label Approval.
What is Benson Marketing Group’s Sabbatical Policy? Employees who have continuously worked at the agency for four or more years can take three weeks of paid leave to rejuvenate while stimulating creativity in an engaging environment.
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