Moving a Brand Upmarket
Author Archive for: Jeremy Benson
About Jeremy Benson
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But we are proud to say that Jeremy Benson contributed 86 entries already.
Entries by Jeremy Benson
Connecting with Younger Wine Consumers
Predictions: Always a Dangerous Game to Play. But Here Goes…
Supply chain woes. DEI. No/Low Alc. Here are a few trends and predictions we are keeping our eyes on.
How PR and Paid Amplify Each Other
We’ve Got the Wines! (For Thanksgiving)
A crowd-stunner Pinot Noir from SLH? Yup. An all-American GrÃ¼ner Veltliner? Check. A North Carolina RosÃ©, Vanderbilt style? (You’ll thank us later.) As you think about Thanksgiving andÂ the December holidays, Benson Marketing Groupâ€™s portfolio has something for every scenario!Â
Uncomplicating the Category: Bread & Butter Wines Says â€œDonâ€™t Overthink Itâ€
Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice â€“ â€œDonâ€™t Overthink It.â€ Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle of Bread & Butter wine.
Wine Direct Shipping, from A to Z
Benson was hired by the wine industry to manage Free the Grapes!, a marketing campaign seeking to open states to legal DTC shipments and to streamline onerous regulations. Featured as a case study, the campaign has been a critical component â€“ with lobbying and litigation â€“ in creating the $3+ billion winery DTC sales channel.
Like many of you, I am appalled by what weâ€™ve seen lately. Systematic police brutality against Black Americans. The militarization of our police forces. Institutionalized racism and injustice against people of color that COVID has exposed in healthcare, education, etc. Unfortunately, this is nothing new. (I have vivid memories of the scary, painful days following […]
Driving Local Wholesale, Retail Awareness
Onsite wine marketing in Napa Valley, and elsewhere, increasingly centers on creating an experience that connects guests emotionally with the winery and its wines, and the winery’s unique “sparkle” that makes it compelling.Â
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