Bread & Butter Wines: Uncomplicating the Category
Uncomplicating the Category: Bread & Butter Wines Says “Don’t Overthink It”
Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice – “Don’t Overthink It.” Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle of Bread & Butter wine.