Entries by Jeremy Benson

Bread & Butter Wines: Uncomplicating the Category

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Uncomplicating the Category: Bread & Butter Wines Says “Don’t Overthink It”
Life has gotten much more complicated in 2020, and Bread & Butter Wines wants to make it much easier. In a new 360-degree marketing campaign, Bread & Butter has one piece of advice – “Don’t Overthink It.” Rolling out now, the new campaign juxtaposes complicated life decisions and overworked wine tropes with the simple, reassuring choice of picking up a bottle of Bread & Butter wine.

5 Fun Facts about Wine Direct Shipping

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Wine Direct Shipping, from A to Z

Benson was hired by the wine industry to manage Free the Grapes!, a marketing campaign seeking to open states to legal DTC shipments and to streamline onerous regulations. Featured as a case study, the campaign has been a critical component – with lobbying and litigation – in creating the $3+ billion winery DTC sales channel.

Black Lives Matter

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Like many of you, I am appalled by what we’ve seen lately. Systematic police brutality against Black Americans. The militarization of our police forces. Institutionalized racism and injustice against people of color that COVID has exposed in healthcare, education, etc. Unfortunately, this is nothing new. (I have vivid memories of the scary, painful days following […]

Wine Marketing: Napa Valley Style

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Onsite wine marketing in Napa Valley, and elsewhere, increasingly centers on creating an experience that connects guests emotionally with the winery and its wines, and the winery’s unique “sparkle” that makes it compelling. 

Monty, Mooshagian, Garren Join Benson

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New Teammates Join Benson

To manage digital and PR projects in both Benson’s Napa and New York offices, the agency has hired three new professionals: Erin Mooshagian, Cristen Monty and Amanda Garren.