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Meanwhile lets just say that we are proud Jeremy Benson contributed a whooping 78 entries.
Wine Direct Shipping, from A to Z
Benson was hired by the wine industry to manage Free the Grapes!, a marketing campaign seeking to open states to legal DTC shipments and to streamline onerous regulations. Featured as a case study, the campaign has been a critical component – with lobbying and litigation – in creating the $3+ billion winery DTC sales channel.
Like many of you, I am appalled by what we’ve seen lately. Systematic police brutality against Black Americans. The militarization of our police forces. Institutionalized racism and injustice against people of color that COVID has exposed in healthcare, education, etc. Unfortunately, this is nothing new. (I have vivid memories of the scary, painful days following […]
Onsite wine marketing in Napa Valley, and elsewhere, increasingly centers on creating an experience that connects guests emotionally with the winery and its wines, and the winery’s unique “sparkle” that makes it compelling.
New Teammates Join Benson
To manage digital and PR projects in both Benson’s Napa and New York offices, the agency has hired three new professionals: Erin Mooshagian, Cristen Monty and Amanda Garren.
Old Elk Distillery Taps Benson
Founded in Fort Collins, Colorado, Old Elk Distillery has retained Benson for branding and PR work on its Old Elk Bourbon, Dry Town Gin, and Nooku Bourbon Cream brands.
Introducing: 118 + 1st Raw Vegan Gin
Benson is very pleased to begin work with O.R.E. 118 Raw Vegan Gin, the first spirit of its kind in the U.S. and the only spirit to be allowed a Raw Vegan claim on its Certificate of Label Approval.
What is Benson Marketing Group’s Sabbatical Policy? Employees who have continuously worked at the agency for four or more years can take three weeks of paid leave to rejuvenate while stimulating creativity in an engaging environment.
With over 800 million active users, Instagram is the fastest growing social media platform. Inspired by Shutterstock’s recent Instagram hacks blog post, we’ve compiled a few Instagram tips of our own!
If awareness is the #1 driver of brand “power,” and if awareness is driven by shelf placement, what happens to brand power if your brand isn’t on retail shelves?
Our French Director, Jeanne Peron, was invited to speak at Les Vignerons Indépendants de la Drôme at Vercheny on Thursday March 8th.
INTEGRATED MARKETING FOR
THE WINE AND SPIRITS INDUSTRY
© 2020 BENSON MARKETING GROUP LLC
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Napa, California 94558 USA
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917.633.6002
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