Benson is excited to announce a U.S. media outreach campaign for new client, Wine Australia.
The wine PR campaign includes communications and media pitching around key messaging for Australian wines, including the creativity and diversity of the Australian scene, elevating the awareness of premium Australian wine in the U.S., and promoting Australian Wine CONNECT.
Australian Wine CONNECT is a dynamic, always-on, virtual platform bringing the global wine community together to build new connections with hundreds of Australian wineries for powerful commercial outcomes. CONNECT is free-to-use for all wine trade wishing to extend their knowledge of, and business reach with Australia. The platform offers business-to-business matching services for retailers, importers, and the on-trade across the globe.
More on Wine Australia
Wine Australia supports a competitive wine sector by investing in research, development, and adoption (RD&A), growing domestic and international markets, and protecting the reputation of Australian wine.
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&A investments.
We are thrilled to add Redwood Empire Whiskey, part of Purple Brands, to our client roster. Redwood Empire Whiskeys age slowly and gently in the cool evenings, foggy mornings, and temperate climate of the region that inspired the brand’s name.Â The Redwood Empire defines a string of ancient Redwood groves that stretch from north of San Francisco to the Oregon border along the steep coastal hills marked by thick fog â€“Â the preferred habitat of majestic Coastal Redwoods, some of which are 2,000 years old and 350 feet tall. The Sonoma County, California distillery names each expression for one of these ancient trees: Pipe Dream (bourbon), Emerald Giant (rye), and Lost Monarch (a blend of straight whiskeys). Each bottle includes the GPS coordinates of the tree that inspired that whiskey, and its tagline, Drink Among Giants.
The distillery boasts California’s largest inventory of ageing whiskeys, and all Redwood Empire Whiskey is blended onsite in Sonoma County. A Bottled in Bond expression will be released fall 2021.
Redwood Empire Whiskey’s partnership with the NGO, Trees for the Future, has resulted in 225,000+ trees planted. The distillery donates money to plant one tree for each bottle sold.
Benson’s campaign will include raising awareness of the fast-growing brand in both consumer and trade media, as well as messaging strategy.