Benson Marketing Group

A Leading Marketing Agency for Wine and Spirits Brands

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Brand Positioning

Messaging, Competitive Positioning, and Brand Architecture

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Public Relations

Lifestyle and Trade, National and Regional PR, and Print and Digital

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Digital Marketing

360° Campaigns, Digital Advertising, and Community Management

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Advocacy Marketing

Media Partnerships, Influencer Marketing, and Consumer/Buyer Engagement

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Case Studies

Creating Lasting Success Through Long-Term Engagement.

Hahn Family Wines

Moving a Brand Upmarket

See how Benson Marketing helped transition Hahn Family Wines' reputation from a $12-$15, mid-sized producer to a luxury Pinot Noir and Chardonnay specialist at $30+.

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St. George Spirits

Connecting Digital and PR to Drive Sales

Read how Benson helped support the sales team's pitch to local retail chains and increased placements.

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Montes Wines

Connecting with Younger Wine Consumers

Starting in June 2017, Benson’s goal was to improve consumer engagement following the company’s investment in a large but unengaged fan base, as well as to appeal to younger consumers.

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Benson Insights

Wine & Spirits News, Story Ideas, and Insights

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