Chronic Cellars

Chronic Cellars: New Look, Same Attitude

January 26, 2021—Paso Robles, CA—No wallflowers here. Chronic Cellars, the Paso Robles winery known for making seriously good wine for people looking for a dose of adventure, is getting a fresh look for 2021. Inspired by the same disruptive approach to traditional wine culture on which Chronic Cellars was founded, the new package communicates a fresh and imaginative take on what it means to make ‘wines with character.’

Reimagined from the bottle to the capsule, the new look for Chronic Cellars starts with a distinct label on embossed, high quality textured paper that gives the artistic, colorful Chronic Cellars characters their rightful stage below a refined logo. The bottle also gets an attractive upgrade fit for Chronic Cellars’ highly acclaimed wine. An elegant new gray capsule and an updated signature skull icon tops the updated package.

“More than 15 years ago, Chronic Cellars shook up the traditional wine world with bold labels and witty names, while never compromising on wine quality or style,” says Chronic Cellars Winemaker Kip Lorenzetti. “Our new look communicates a continued commitment to that promise we made to our fans all those years ago. Great wine is in our bones.”

The legend of Chronic Cellars dates back to 2004 when founders, Josh and Jake Beckett, combined their winemaking skills with their wit and passion for fun to turn an idea into reality. The brand’s high personality wines garnered both critical acclaim as well as an extremely loyal fan base in the process. In 2020, founding Winemaker Josh Beckett handpicked Winemaker Kip Lorenzetti to carry on the Chronic Cellars mission of creating wines with character that showcase Paso Robles’ unique terroir and infinite possibilities. Today, Kip has completed his first vintage as Chronic Cellars head winemaker working alongside his friend Josh.

“I couldn’t be more thrilled with how the new line up looks,” added Lorenzetti. “It vividly brings to life the outstanding wines we are making and beautifully shares our vision for the uninitiated.”

Chronic Cellars Wines at a Glance: Six Chronic Cellars wines are available nationally at retailers and restaurants across the country and select countries outside the U.S., including the United Kingdom, Canada and Japan.

  • Chronic Cellars Purple Paradise Red Blend: Catch a lucky break with this Zinfandel-dominated blend that bursts with juicy blackberry, dark cherry and enchanting whispers of mocha.
  • Chronic Cellars Sir Real Cabernet Sauvignon: Noble to the core, this Cabernet Sauvignon delivers layers of black fruit, plum, and bright cassis for a balanced mouthfeel.
  • Chronic Cellars Suite Petite Petite Sirah: Impossible to forget, this seductive stunner brings bodacious flavors of bursting blackberries, blueberries, anise and a subtle hint of cacao.
  • Chronic Cellars Sofa King Bueno Red Blend: With wit and confidence for days, this savory blend weaves together a zing of black pepper, luscious black and blue fruits and cool, earthy flavors.
  • NV Spritz & Giggles Sparkling: Spritz your senses with refreshing aromas of citrus blossom and a hint of apple. Then, giggle as crisp effervescence meets notes of ripe peaches and hints of pear.
  • Chronic Cellars Pink Pedals Rosé: Sit back and enjoy the ride with aromas of watermelon and rose petal. Then coast on to flavors of strawberries and a splash of citrus.

Chronic Cellars wines retail from $16.99 to $25.99 and are available at wine retailers nationwide or online at www.chroniccellars.com. Follow Chronic Cellars on Instagram and Facebook.

Press Contact:
Alex Parker
Benson Marketing Group
parker@bensonmarketing.com
707.266.8917

Wines of Languedoc Sud de France

Languedoc Wines End 2020 on High Note

Languedoc Wines US Wine Trade Success with Wine.com Sales and Strengthened Trade Relationships

New York, NY – January 13, 2021 – Languedoc Wines (the CIVL – Conseil Interprofessionnel des Vins du Languedoc) has seen admirable success in 2020, even in this most unusually challenging year. Carefully considered partnerships with Wine.com and Napa Valley Wine Academy addressed retail sales and trade education goals for U.S. wine trade and kept the region top of mind with these key gatekeepers and decision makers.

Languedoc Wines and Wine.com Partnership

Languedoc Wines partnered with Wine.com for a special promotion of the region’s wines at the nation’s largest online retailer. This partnership yielded $1.36 million in sales revenue for Languedoc Wines (June – December 2020) and the YOY growth percentage by month outpaced that of Wine.com as a whole. The partnership also spurred expansion of Wine.com’s category search by Region to include South of France. Languedoc and its appellations were also added as search terms, giving deserved recognition to these wines from France’s largest wine region.

Languedoc Wines and US Trade Education

Citing support for top tier wine education as a pillar of the region’s long-term strategy, the CIVL also partnered with Napa Valley Wine Academy to create a range of education opportunities. These included an webinar on the region and its wines, a WSET Diploma level scholarship and a second iteration of the Languedoc Wines National Sommelier Challenge. An updated Regional Guide for Languedoc is also available on SevenFifty Daily.

The winner of the 2020 Languedoc Wines WSET Diploma Scholarship is Irina Ponomarenko, a wine educator living in Los Angeles and the winner of the 2019 Languedoc Wines National Sommelier Challenge. This contest included a written essay on key elements influencing winegrowing in Languedoc, as well as global market positioning given the leadership of the Languedoc region in both organic winegrowing and rosé wine production. At the end of October, the region announced the two winners of the 2020 Languedoc Wines National Sommelier Challenge; Melissa Graeff (Kysela Pere et Fils, LTD) and Miranda Elliot (The Elliot Wine School). Watch an interview with each on NVWA’s Instagram account.

“As the largest wine region in France, and the leader in French organic viticulture, Languedoc, South of France wants to be top of mind with U.S. trade and educators as a dynamic source for incredible diversity and innovative, high-quality winemaking. Through these activities we have strengthened our relationships with members of the U.S. wine trade community and we look forward to continuing to work with them”, says Miren de Lorgeril, wine producer and CIVL President.

About Languedoc Wines

The Languedoc is France’s largest wine region with a history of innovations in winemaking dating back to the Middle Ages. Stretching along the Mediterranean coast, the climatic conditions, topography, and soils offer a multitude of unique terroir for the production of wines of excellent quality. Over 100 grape varieties are grown in Languedoc’s appellations, in a diversity of wine styles, ranging from sparkling to still to dessert wines. The CIVL represents 23 AOCs and 19 IGPs, accounting for 30% of France’s total wine production, 30% of total French rose wines (11% of global rose production), and 36% of France’s organic viticulture.

The Conseil Interprofessionnel des Vins du Languedoc (CIVL or “Languedoc Wines”), located in Narbonne in the South of France, manages the worldwide promotion of Languedoc wines. The council was set up in 1994 to represent Languedoc AOCs (Appellations of Controlled Origin) for the entire wine sector, including still, sparkling and sweet wines. This state-approved private organization gathers economic players from the local wine production sector (producers and merchants) and was joined in 2012 by the organization representing the Sud de France PGI (Protected Geographical Indication).

For more information visit: Languedoc-wines.com

FB: @LanguedocWines / IN: @LanguedocWinesUsa / TW: @LanguedocWines

Lauren Liebler

Liebler Joins Benson Marketing Group

Lauren Liebler joined the Benson team in early 2021 to support PR and marketing communications campaigns.

Her prior experience includes agency PR work, specializing in travel and tourism with clients in the Caribbean and Florida. There, she secured valuable coverage and supported teams in winning multiple awards for integrated marketing campaigns. She also brings experience from the Miami headquarters of Southern Wine & Spirits where she worked as an intern in the public relations department.

Lauren graduated with a M.S. in Marketing from American University, and a B.S. in Communication from University of Miami.