Where’s Stella Rosa? America’s #1 Selling 750ml Brand Reports Record Demand

Stella Rosa, America’s favorite semi-sweet, semi-sparkling Italian wine, is shockingly absent from shelves. The top selling wine brand in the U.S., Stella Rosa has seen such high demand in 2020 that some of its favorite wines are currently available in very low quantities or completely out of inventory.

Want the new Stella Rosa Watermelon or Blueberry? Perhaps you desire something island inspired, such as the Stella Rosa Pineapple or Tropical Mango? Maybe you had your heart set on one of the Stella Rosa packs of single-serve cans for your socially-distanced get-togethers with friends. Retailers around the country are reporting that clamoring fans have just one question, “Where’s my Stella Rosa?”

Stella Rosa planned for increased orders of its favorite wines in 2020 but could not have predicted the even higher demand during the current Covid-19 pandemic. When the winery released their popular wines in single-serving cans, for example, stock was sold out in less than one month. “Stellabrations” will, indeed, return soon. A new shipment of Stella Rosa’s favorite flavors is in rotta from Italy as we speak.

In the meantime, the family-owned winery has created the Supply My Stella Sweepstakes. Can’t find the Stella Rosa flavors you’ve been looking for? Enter the Supply My Stella Rosa sweepstakes to help the winery restock Stella Rosa in your area faster. Winners receive a $500 Visa gift card. Stella Rosa will give away a gift card every day until 9/18/20! Must be 21+ and a US resident to enter. Contest ends 9/18/20 at 11:59 pm PST.

About Stella Rosa® Wines: Stella Rosa is a selection of semi-sweet, semi-sparkling Italian wines. Among its impressive achievements are a 7x Impact Magazine Hot Brand award and its positions as the #1 Italian import and the fastest selling wine brand of the top 20 brands, according to Nielsen. Stella Rosa is created by the Riboli Family of San Antonio Winery, a Los Angeles establishment since 1917. For more information, visit www.stellarosawines.com.

Wine Marketing Interview Title Slide

Pivoting and Re-imagining Wine Marketing: Digital, DTC and PR Winery Marketing During COVID-19

Back in spring we published a blog on how winery marketing can pivot to adapt to changes wrought by COVID-19. Like you, we wondered which adaptations in DTC and 3-tier sales, trade education, PR and social media marketing would stick after COVID influences lessen.

But rather than pivoting, shouldn’t we also be re-imagining these strategies? Rather than “only” moving some marketing actions online, shouldn’t we also re-think end results and then back into new ways of achieving our goals?

Changing your point-of-view opens vast new possibilities.

For some perspective we asked Jeff Ngo, Senior Vice President Marketing at WX Brands to weigh in on this topic. During this mid-August 2020 interview, Jeff identifies areas that WX Brands and others are pivoting to and re-imagining for a post-COVID world — what will stay, and what will go?

 

Jeff Ngo, Senior Vice President, Marketing, WX Brands

Jeff Ngo, SVP Marketing, WX Brands

 

Here are some shifts we’re making at Benson:

More Comprehensive Story Pitches: Take the full story to them. With myriad restrictions on travel, we’re providing our network of journalist contacts with a much richer set of resources than pre-COVID. Zoom calls are fine for some occasions, but we’re also building more robust, multi-media ‘packages’ of stories, anchored with prerecorded and live winemaker Q&As and tastings. Our colleague, Sarah Jones Gillihan, covered this topic in an interview conducted by Stacey Briscoe for the Wine Industry Network.

Broadening DTC Wine Symposium’s Benefits: Rather than just porting the Symposium’s program online, the Steering Committee and Benson team are re-imagining how to broaden the conference’s educational scope, part of its mission. Previously, many DTC managers didn’t have the budget or time for a 2-day conference. But a virtual conference can certainly achieve our twin goals of providing a robust, practical educational conference while raising funds for Free the Grapes!

Stay tuned for more exciting news this fall. www.dtcwinesymposium.com.

Advertising that Drives Retail Sales: We’re expanding social platform advertising to drive more consumer sales at our client’s retail partners, not just winery DTC sales. More consumers now are enjoying the convenience of receiving wines directly from retailers, and digital ads are a cost-effective way to reach them.  And yes, we need to cite multiple retailers to stay within tied-house laws.

 

Related Posts:

Wine Digital Marketing Post-Covid: https://bensonmarketing.com/wine-digital-marketing-post-covid/

Rethinking Marketing Budgeting, Part 2: https://bensonmarketing.com/rethinking-marketing-budgeting-part-2/

Riboli Estates Group PR Launch Image

Riboli Family Wines Creates New Division

Los Angeles, CA – August 25, 2020 – Riboli Family Wines, a family-owned company founded in 1917, announces the launch of Riboli Estates Group, a new division dedicated to its portfolio of ultra-premium and luxury wine brands sourced from the Riboli family’s estate vineyards in Paso Robles, Monterey and Napa Valley. The Riboli Estates Group will focus on growing the family’s portfolio of wine labels including San Simeon, Maddalena, Opaque, Riboli Family Vineyard, Windstream, and a forthcoming new brand, Highlands 41.  

The Riboli Family, while experiencing amazing success with Stella Rosa, the #1 selling 750ml wine brand and one of the fastest-growing wine brands in the U.S.*, has always had an eye to the future and the next big endeavor for the company.  In 1986, the family purchased their first piece of land in Rutherford, Napa Valley, then continued to purchase land in Monterey and more recently invested in acquiring and planting new vineyards in the highly desired Paso Robles region. Today, the family owns over 1,000 planted vineyard acres in California – which are 100% sustainably grown in Paso Robles and Monterey – from these prestigious wine regions.  

In addition, the family completed construction on a state-of-the-art, sustainably certified, energy efficient winery and event center in Paso Robles several years ago.  The Riboli Family Winemaking & Event Center, was designed with the very latest sustainable winemaking technology that shows the family’s commitment, not only to creating fine wines, but to preserving natural resources. Of note, the winemaking facility is entirely powered by solar panels and recycles 100% of all water used.   

“From ground to glass, maintaining control of our estate-based wines is essential to the sustainability of our family business,” says Anthony Riboli, fourth-generation vintner. “Our tremendous viticultural and production investments behind these wines play a critical role with the development of this new division. We are committed to growing these exceptional wines for the California wine industry and future generations of the Riboli family.”  

While dubbing the new division with trade partners over the last several months as “Project X,” the Riboli Family made significant enhancements to their infrastructure and invested in a dedicated marketing and sales teams. Consumers and distributor partners alike can now explore all the award-winning wines within this portfolio under the name, Riboli Estates Group. 

“We understand our wine consumer not only through our 100+ years in the industry, but also through our tasting room and a team keeping a pulse on industry trends and staying competitive in the ultra-premium and luxury wine business,” says Paul Hecht, National Sales Manager. “These remarkable wines now have a setting to shine and allow us to remain forward thinking, with a strategic approach to our distributor partners and consumers alike; all with the intent of setting up everyone involved in this new division for success.” 

The Riboli Estates Group consists of: 

  • Estate Grown Wine 
  • Certified Sustainable Winery & Vineyards  
  • Family Owned since 1917  

To download Riboli Estates Group photo visit our Dropbox 

About Riboli Family Wines 

Riboli Family Wines, a family-owned company since 1917, celebrates over a century crafting award-winning wines from both California’s most prestigious wine-growing regions of Paso Robles, Monterey, and Napa Valley, in addition to Stella Rosa®, the #1 selling 750ml imported Italian wine brand. With a natural affinity for creativity and innovation, the 3rd and 4th generations of the Riboli Family continue to lead the industry and push the boundaries of winemaking and the wine drinking experience. For more information, please visit www.riboliwines.com. 

Press Contacts  

 Marie Christina Batich, Benson Marketing Group  batich@bensonmarketing.com, 917.633.6002 Ext 15 

 Natasha Hayes, Riboli Family Wines, natasha.hayes@riboliwines.com 415.608.8050