NEW RELEASE: Bread & Butter Wines Introduces Sauvignon Blanc

Novato, CA — June 29, 2020 – Bread & Butter Wines, one of the fastest growing brands in the super premium wine segment in the US, announces the addition of Bread & Butter Sauvignon Blanc to its lineup of much loved, award-winning wines. Featuring the striking black and white label, the new Bread & Butter Sauvignon Blanc delivers the same quality and approachable wine style as the rest of the Bread & Butter portfolio. This Sauvignon Blanc joins Bread & Butter Chardonnay, Pinot Noir, Cabernet Sauvignon and Rosé.

Bread & Butter Sauvignon Blanc at a Glance

This refreshing and lively Sauvignon Blanc showcases aromatics of citrus with hints of peach and honeysuckle. The bright profile enters your palate with crisp flavors of lime, lemongrass and melon. Perfect for summer, Bread & Butter Sauvignon Blanc is topped with an easy to open screwcap closure.
• Appellation: North Coast AVA
• Debut Vintage: 2019
• ABV: 13%
• SRP: $14.99
• Varietal: Sauvignon Blanc

Since their introduction, Bread & Butter wines have developed a loyal consumer following. Today, Bread & Butter is the 4th fastest growing brand in the top 100 at +45% in dollar volume in the latest 26 weeks. In the $12-14.99 category, Bread & Butter Pinot Noir ranks #1 and continues to grow at +45%. Also in the $12-$14.99 category, Bread & Butter Chardonnay ranks #4 and growing at +25%, and Cabernet Sauvignon ranks #8 in the category and growing at +74%. Source: Nielsen, TTL US Food, Drug, Liquor, Latest 26 weeks, W/E 5.16.20.

Bread & Butter wines can be found at wine retailers across the country or purchased online from the company’s newly revamped website. www.breadandbutterwines.com

About Bread & Butter Wines

Bread & Butter Wines are trusted California wines crafted to be easy-going and approachable, able to complement everyday occasions all year long, pairing well with the moments you love. Bread & Butter Wines includes a Chardonnay, Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, and Rosé. Bread & Butter wines are priced at $12- $15.99 and are available wine retailers across the country and online at www.breadandbutterwines.com.

Bread & Butter Wines are part of the WX Brands portfolio of nationally-available wine brands which also includes the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Silver Spur, Whiplash, and Light Horse), Baileyana portfolio (Baileyana, True Myth, Tangent, and Zocker), Chronic Cellars, Jelly Jar, Our Daily Wines, and Reckless Love Wines. Established in 1999, WX Brands is currently a top 15 wine company (Source: Wine Business, Feb 2020). www.wxbrands.com

Black Lives Matter

Like many of you, I am appalled by what we’ve seen lately. Systematic police brutality against Black Americans. The militarization of our police forces. Institutionalized racism and injustice against people of color that COVID has exposed in healthcare, education, etc.

Unfortunately, this is nothing new. (I have vivid memories of the scary, painful days following the Rodney King verdict in Los Angeles, 1992).

Still, I am optimistic. I am optimistic that peaceful protests and an impending election could be catalysts for positive change. And I’m inspired by our team at Benson. It takes enormous resilience and mental fortitude to counsel clients during times like these.

As we search for our own voices on these issues, on what concrete steps we can take, I wanted to at least start by sharing some resources we and our industry partners should consider.

Of course, this list is not complete or exhaustive. But that’s not the point. The point is to start a process. At Benson we are working out plans for potential partnerships and resources aimed at supporting the causes we support.  

Community 
  • Support changes in policing in the cities you do business. Gather fellow business owners together and write letters to your Mayor, city council, and other decision makers.  
  • Partner and support Black-owned purveyors and businesses in your community. 
  • Highlight the businesses on your social media pages with links; feature in your content streams. 
  • Share links and information highlighting books, movies, articles that audience can read to learn about racism in US. 
Industry
  • Support organizations that extend wine education opportunities to people of color.  
  • Support Black somms, influencers, winemakers, distillers and associations. Feature these on your social channel, advertisements, in programs, wine dinners. 
  • Include diversity in photo shoots for your brand. 
  • Share links of national organizations to support.  
  • Host events that feature Black wine professionals in high-visibility roles. 
  • Share links and information highlighting books, movies, articles created by Black wine professionals.  
Company 

Organizations to Support  

George Floyd Memorial Fund: This memorial fund is established to cover funeral and burial expenses, mental and grief counseling, lodging and travel for all court proceedings, and to assist Floyd’s family. Donate here. 

Minnesota Freedom Fund: Combats the harms of incarceration by paying bail for low-income individuals who cannot. The Minnesota Freedom Fund has raised $20m and is asking that future donations be routed to Black Visions Collective and Reclaim The Block. Donate here.  

Black Visions Collective: Aims to create the conditions for long term success and transformation for all Black people. They believe in a future where all Black people have autonomy and where safety is community-led. Donate here. 

Reclaim The Block: Organizes Minneapolis community and city council members to move money from the police department into other areas of the city’s budget that truly promote community health and safety. Donate here. 

National Bail Out: Black-led and Black-centered collective of abolitionist organizers, lawyers and activists building a community-based movement to support and end systems of pretrial detention and ultimately mass incarceration. Donate here. 

Black Lives Matter: Movement and ongoing fight to end state-sanctioned violence, liberate Black people, and end white supremacy. Donate here.  

Bail Project: National nonprofit organization that pays bail for people in need, reuniting families and restoring the presumption of innocence.Their goal is to secure freedom for as many people as possible and fuel momentum for equal justice. Donate here. 

National Bail Fund Network: Made up of over sixty community bail and bond funds across the country. They regularly update their listing of community bail funds that are freeing people by paying bail/bond and are also fighting to abolish the money bail system and pretrial detention. Donate here. 

Baileyana Portfolio Joins Benson

Benson’s PR engagement with WX Brands, a top 20 U.S. wine company, has expanded to include the 100,000+ case portfolio of wines from the Niven family, widely considered as the pioneers of the Edna Valley AVA. In January, WX Brands announced the purchase of the portfolio, including True Myth, Tangent, Baileyana, and Zocker.

These additional wineries join Benson’s national PR campaign for current client, WX Brands: Bread & Butter Wines, the Jamieson Ranch Vineyards portfolio (Double Lariat, Reata, Silver Spur, Whiplash and Light Horse), Chronic Cellars, Our Daily Wines, Jelly Jar, and Reckless Love Wines.

From the Acquisition Press Release

“The Niven family has farmed in Edna Valley for more than 40 years. Their understanding and love of the region is reflected in the wines they produce,” said WX Brands President and CEO Peter Byck. “With their quality, regional focus, and price segments, this collection of consumer and trade favorites fits perfectly into our existing portfolio of nationally distributed wines. WX Brands is proud to carry on the Niven legacy.”

The Niven family developed a diverse portfolio of wine that focused on exploring the endless potential of Edna Valley and the Central Coast and in the process established the region as a credible and highly-sought-after source for cool-climate grape varieties.

  • Baileyana was founded more than 30 years ago to reflect the best of cool climate varietals. Refined, rich, and balanced, Baileyana wines exhibit the best of Edna Valley’s unique climates. (Price range: $25-50)
  • True Myth takes advantage of the rich and fertile soils of California’s Central Coast. The wines embrace the best of San Luis Obispo County – Chardonnay from the cool ocean influenced Edna Valley and Cabernet Sauvignon from the rugged terrain of Paso Robles. (Price range: $18-55)
  • Tangent wines explore cool climate, alternative white wines from Edna Valley, the coolest AVA in California. The focus is on fresh, easy-drinking white wines that are extremely food friendly. (Price range: $17-32)
  • Zocker means ‘gambler’ in German. The Niven family took a gamble that Edna Valley could produce Grüner Veltliner and the result is a food-friendly wine worthy of a gamble. (Price: $20)