Tara Randall

Tara Randall Joins Benson

Tara Randall, formerly digital marketing director at Scheid Vineyards, has joined Benson’s Napa Valley office.

Tara will work with the Benson team in Napa and New York on strategy and execution for the agency’s social media and digital marketing campaigns for winery and spirits clients. The agency provides full-scope social media services as well as digital advertising promoting both DTC and 3-tier retail sales. Prior to joining Benson, Tara ran digital marketing for the brands produced by Scheid Vineyards in California’s Central Coast. She focused on content creation, advertising, web management and SEO. Prior to that she ran her own SEO consultancy.

Alban Debeaulieu, Abbott Claim Angela Vineyards

New Beck Family Estates Portfolio Joins Benson

Launched in 2019, Beck Family Estates represents singular wineries in the upper tier of their categories, which also support the company’s broader mission of sustainability. The company is the exclusive importer for two South African wineries, the acclaimed, méthode champenoise house Graham Beck, as well as Steenberg Vineyards, the oldest registered farm in South Africa’s Western Cape. The company’s two Oregon wineries are located in Willamette Valley’s Yamhill Carlton AVA and include Angela Estate, an ultra-premium winery sourcing Pinot Noir from organic and sustainably-farmed vineyards, and the forthcoming Abbott Claim, which will launch in 2020.

In 2019, Beck Family Estates announced its formation and the appointment of Clay W. Farmer, V.P., Sales, and Kristin Marchesi, V.P. Winery Operations in the U.S.  In January 2020, the company announced new sales managers, Jack Chase, Regional Sales Manager West; John Davids, Regional Sales Manager Midwest; and Nicholas Abuabara, Regional Sales Manager Northeast.

Benson and the new team are working together on communications strategy and execution. (Pictured: Alban Debeaulieu, winemaker, Angela Estate)