From Portugal and Spain, to California and France, Benson Adds to its Team with $2 million in New Wine Marketing Campaigns

July 14, 2015, Napa, CA –
Benson Marketing Group, a leading wine and spirits marketing agency with offices in Napa, New York and Lyon, has added to its team with the addition of $2 million in new projects and clients.

“Our clients’ sales figures best demonstrate our ability to integrate marketing and sales functions into cohesive campaigns,” said Jeremy Benson, president. “We believe the industry is increasingly recognizing that integrated campaigns help them break through the clutter.”

New client and projects starting this spring include:

  • Gil Family Estates: One of Spain’s leading family-owned and operated wine companies hired Benson to promote its portfolio of nine bodegas ranging from their home base D.O. of Jumilla to Calatayud, Montsant, Rueda, Toro, and others. GFE’s strikingly modern packaging and amazing quality bode well for U.S. wine lovers.
  • Vinho Verde: Benson has begun work on a new, 3-year sales and marketing campaign that complements its current U.S. campaign. The U.S. is Vinho Verde’s top export market. “Now that we have established a strong foundation in the U.S., we are committed to supporting our producers in the marketplace and strengthening the relationship we’ve built with consumers,” said Carla Cunha, Marketing Director of the Commissão de Viticultura da Região Vinhos Verde.
  • Balletto Vineyards: A family-owned winery, and one of the few estate grown and bottled wines in Russian River Valley, Balletto Vineyards tapped Benson to help promote its twin specialties: Russian River Valley Pinot Noir and Chardonnay.
  • Domaine Yves Leccia: Benson’s team in Lyon is creating brand messaging and conducting a PR program in France for this Corsican winery, a reference point for AOP Patrimonio.
  • Inter Beaujolais:Back in the U.S., Benson has begun an exciting sales education and trade activation campaign exclusively promoting AOP Beaujolais Villages.
  • Les Dauphins: Benson is introducing these Rhône Valley wines in the U.S. after their successful European launch in 2012. Les Dauphins draws inspiration from the joie de vivre mood of Paris in the roaring 1920s, when wines of the Dauphiné region in the Rhône Valley became popular.

In March, Aleta La Borie joined Benson’s New York office. A specialist in trade programming, Aleta’s experience includes sales activations and brand management with Remy Cointreau, Diageo and WJ Deutsch & Sons. Prior to that she launched Napa Valley luxe winery, Darioush, as its GM, and managed design projects at HKA in San Francisco. Adrienne Stillman joined Benson’s Napa office last winter to work on social and digital campaigns as well as content marketing programs. Prior to joining Benson, Adrienne co-founded Dipsology, a guide to great cocktail drinking in New York. The agency continues to seek more talent, particularly in its New York office.

Benson France tapped by Domaine Yves Leccia from Corsica

May 1, 2015, Lyon, France – Benson’s team in Lyon has been hired to create a brand messaging plan and to conduct PR in France for Corsica’s Domaine Yves Leccia. The winery, founded in 2004 by Yves and Sandrine Leccia, is a reference winery for AOP Patrimonio; it is the only winery producing from the extraordinary terroir of E Croce. Yves Leccia has been a winegrower in Corsica for the past 30 years, and the wines are imported into the U.S. by Kermit Lynch.

The Rhone Valley comes to the North of France

On April 20th, Benson’s Lyon team organized a professional tasting for members of Rhône Vignobles, a collective of winegrowers from France’s Rhône Valley, in the village of Touquet-Paris-Plage in the North of France. The winegrowers were there to present their current vintage to local trade.

 

 

Spain’s Gil Family Estate Joins Benson Roster

April 15, 2015, Napa, CA – One of Spain’s leading family-owned and operated wine companies has tapped Benson for positioning strategy and PR for its growing portfolio of wines. GFE owns and manages nine bodegas ranging from their home base D.O. of Jumilla to Calatayud, Montsant, Rueda, Toro, and others. Perhaps best known for its Juan Gil Silver Label and the coveted El Nido wines, GFE’s strikingly modern packaging and amazing quality at the super premium to luxury price ranges bode well for U.S. wine lovers. The family is known for savvy investments in promising D.O.s and using indigenous varietals to raise the profile of these D.O.s.

Bye bye Paris, bonjour Lyon!

March 9, 2015, Napa, CA – Today we are moving our French office from Paris to France’s capital of gastronomy, Lyon. While Paris is less than 2 hours away by TGV, the move to Lyon brings us closer to our clients in Burgundy, Beaujolais, Rhône Valley and Languedoc.

Lyon is France’s third largest city and its second largest metropolitan area. It is a hub for economic innovation, especially in software and biotech. More importantly for Benson, it has a more edgy, vibrant wine, food and spirits scene. And as the capital of the Rhône-Alpes region, some are predicting it will be France’s top oenotourisme destination by 2025.

LaBorie Joins Benson New York Office

March 1, 2015, New York, NY – Aleta La Borie has joined Benson’s New York office to work on trade promotion strategy and sales activations for the agency’s client roster. A specialist in trade programming, Aleta managed sales activations at Remy Cointreau most recently. Prior to that, she has been a brand manager for WJ Deutsch & Sons and Diageo; launched Napa luxe winery, Darioush, as its GM; and managed clients at creative design agency HKA in San Francisco. Aleta will help manage the growing trade promotion practice area. She graduated from New York University.

Putting the Joie in Joie de Vivre

February 1, 2015, Napa, CA – Benson has begun an aggressive introduction campaign for Les Dauphins wines from France’s Rhône Valley. Les Dauphins was introduced in Europe in 2011 where it immediately became a runaway success, selling 200,000 cases last year. Now available in the U.S., Benson is supporting the campaign with in-store tastings, PR and social media. Les Dauphins draws its inspiration from the joie de vivre mood of Paris in the roaring 1920s, a time when the wines of the Dauphiné region became popular. Several of the winegrower partnerships that currently make up Les Dauphins Winery (Union des Vignerons des Côtes du Rhône) were also founded in the 1920s.