Bye bye Paris, bonjour Lyon!

March 9, 2015, Napa, CA – Today we are moving our French office from Paris to France’s capital of gastronomy, Lyon. While Paris is less than 2 hours away by TGV, the move to Lyon brings us closer to our clients in Burgundy, Beaujolais, Rhône Valley and Languedoc.

Lyon is France’s third largest city and its second largest metropolitan area. It is a hub for economic innovation, especially in software and biotech. More importantly for Benson, it has a more edgy, vibrant wine, food and spirits scene. And as the capital of the Rhône-Alpes region, some are predicting it will be France’s top oenotourisme destination by 2025.

LaBorie Joins Benson New York Office

March 1, 2015, New York, NY – Aleta La Borie has joined Benson’s New York office to work on trade promotion strategy and sales activations for the agency’s client roster. A specialist in trade programming, Aleta managed sales activations at Remy Cointreau most recently. Prior to that, she has been a brand manager for WJ Deutsch & Sons and Diageo; launched Napa luxe winery, Darioush, as its GM; and managed clients at creative design agency HKA in San Francisco. Aleta will help manage the growing trade promotion practice area. She graduated from New York University.