Benson Marketing Group

A Leading Marketing Agency for Wine and Spirits Brands

hahn-family-wines-logo
Montes-Logo (1)
stella-rosa
Campari_Group_RGB2_2017_180x180
logo
GFE-New-Logo-white-background (1)
logo_207
riboli-family-wines
1f4d3b769372a428d52b9a9d87dcc8dd
free-the-grapes-logo

Brand Positioning

Messaging, Competitive Positioning, and Brand Architecture

Explore Arrow

Public Relations

Lifestyle and Trade, National and Regional PR, and Print and Digital

Explore Arrow

Digital Marketing

360° Campaigns, Digital Advertising, and Community Management

Explore Arrow

Advocacy Marketing

Media Partnerships, Influencer Marketing, and Consumer/Buyer Engagement

Explore Arrow

Case Studies

Creating Lasting Success Through Long-Term Engagement.

Hahn Family Wines

Moving a Brand Upmarket

See how Benson Marketing helped transition Hahn Family Wines' reputation from a $12-$15, mid-sized producer to a luxury Pinot Noir and Chardonnay specialist at $30+.

Explore Arrow

St. George Spirits

Connecting Digital and PR to Drive Sales

Read how Benson helped support the sales team's pitch to local retail chains and increased placements.

Explore Arrow

Montes Wines

Connecting with Younger Wine Consumers

Starting in June 2017, Benson’s goal was to improve consumer engagement following the company’s investment in a large but unengaged fan base, as well as to appeal to younger consumers.

Explore Arrow

Benson Insights

Wine & Spirits News, Story Ideas, and Insights

Sign Up for Insights

By submitting your email, you agree to receive Benson's newsletter. You can unsubscribe at any time. Please read our Privacy Policy to learn more about how we protect you and your data.