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Integrated Marketing for the Wine and Spirits Industry

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Benson Marketing Group

A Leading Marketing Agency for Wine and Spirits Brands

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Brand Positioning

Messaging, Competitive Positioning, and Brand Architecture

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Public Relations

Lifestyle and Trade, National and Regional PR, and Print and Digital

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Digital Marketing

360° Campaigns, Digital Advertising, and Community Management

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Advocacy Marketing

Media Partnerships, Influencer Marketing, and Consumer/Buyer Engagement

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Case Studies

Creating Lasting Success Through Long-Term Engagement.

Hahn Family Wines

Moving a Brand Upmarket

See how Benson Marketing helped transition Hahn Family Wines' reputation from a $12-$15, mid-sized producer to a luxury Pinot Noir and Chardonnay specialist at $30+.

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St. George Spirits

Connecting Digital and PR to Drive Sales

Read how Benson helped support the sales team's pitch to local retail chains and increased placements.

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Montes Wines

Connecting with Younger Wine Consumers

Starting in June 2017, Benson’s goal was to improve consumer engagement following the company’s investment in a large but unengaged fan base, as well as to appeal to younger consumers.

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Hahn Family Wines

St. George Spirits

Montes Wines

Benson Insights

Wine & Spirits News, Story Ideas, and Insights

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News

Benson Marketing Group Adds Clients to Growing Team
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News

Benson Marketing Group Acquired by The Brand Leader
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Story Starters

Wines to Pair with Thanksgiving
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Expert Sources

Discover Georgian Wine with Teliani Valley
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News

Highlands 41 Black Granite Red Named #1 Value Wine of 2022
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News

Kris Winery: Branding Update on Tap
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Expert Sources

Simplifying the Complexity of Wine Sourcing
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News

Georgia’s Leading Winery Taps Benson
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Purple Brands Expands Work with Benson
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News

Tumbler and Rocks: Benson’s First RTS Client
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Blog

Celebrating Women’s History Month, All Year
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Blog

Where the Wild (Consumers) Are
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Wine Business Top 50: Congratulations to the Innovators!
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News

Benson Expands PR, Digital Team
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Expert Sources

Celebrate Women’s History Month by Spotlighting These Women in Wine
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Blog

7 PR Best Practices: Benson’s Holiday Edition!
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News

Rathbone Family Partners with Benson
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Mina Joins Benson PR Team
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Story Starters

Our Predictions for 2022
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Expert Sources

Five Reasons to Rethink Australian Shiraz
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Expert Sources

Serving and Entertaining Tips From the Pros
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Story Starters

Sparkling Wines for Anytime
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Story Starters

Around the World Harvest Updates: August 2021
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Story Starters

Leaders in Their Field: Spotlighting Notable Stories
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Story Starters

Earth Day Everyday: Environmentally Conscious Wines and Spirits
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Story Starters

Bye Bye ABC: Explore Chardonnay’s Many Expressions
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Story Starters

ROSé vs. Seltzer: Let the Summer Games Begin!
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Story Starters

Sauvignon Blanc: Through the Eyes of Winemakers
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Story Starters

Celebrating the Women Behind Wine
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Expert Sources

Positive on Paso: Why You Should Look to Paso Robles Cabernet Sauvignon
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Expert Sources

Get to Know the Santa Lucia Highlands
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Expert Sources

Why Cool Climate Edna Valley is HOT
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Story Starters

The Modern Wine Rack
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Expert Sources

5 Fun Facts About Wine Direct Shipping
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Blog

Pivoting and Re-Imagining Wine Marketing: Digital, DTC, and PR Winery Marketing During Covid-19
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Blog

5 Wine.com Hacks for Selling Wine Online
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Blog

11 Ways to Adapt Your Winery Social Media During the Coronavirus Pandemic
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Blog

8 Tips for Selecting a Wine Influencer Partner
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Blog

2023 is Here
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Story Starters

Low(er) Alcohol ‘Sessionable’ Wines
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Story Starters

Discovering California’s Central Coast
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Blog

Here’s How Wine, Spirits Marketing Can Manage a Recession

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