Integrated Marketing for the Wine and Spirits Industry

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Benson Marketing Group

A Leading Marketing Agency for Wine and Spirits Brands

Brand Positioning

Messaging, Competitive Positioning, and Brand Architecture

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Public Relations

Lifestyle and Trade, National and Regional PR, and Print and Digital

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Digital Marketing

360° Campaigns, Digital Advertising, and Community Management

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Advocacy Marketing

Media Partnerships, Influencer Marketing, and Consumer/Buyer Engagement

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Case Studies

Creating Lasting Success Through Long-Term Engagement.

Hahn Family Wines

Moving a Brand Upmarket

See how Benson Marketing helped transition Hahn Family Wines' reputation from a $12-$15, mid-sized producer to a luxury Pinot Noir and Chardonnay specialist at $30+.

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St. George Spirits

Connecting Digital and PR to Drive Sales

Read how Benson helped support the sales team's pitch to local retail chains and increased placements.

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Montes Wines

Connecting with Younger Wine Consumers

Starting in June 2017, Benson’s goal was to improve consumer engagement following the company’s investment in a large but unengaged fan base, as well as to appeal to younger consumers.

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Hahn Family Wines

St. George Spirits

Montes Wines

Benson Insights

Wine & Spirits News, Story Ideas, and Insights

Blog

6 Wine Industry Trends You Can’t Ignore in 2024

Agency News

TBL Announces Seasoned New Hire; Additions to Client Roster

Blog

5 Tips for Success in Marketing Wine to Gen Z & Millennials

Blog

6 Wine Marketing Tactics That Actually Work

News

Benson Marketing Group Adds Clients to Growing Team

News

Benson Marketing Group Acquired by The Brand Leader

Story Starters

Wines to Pair with Thanksgiving

Expert Sources

Discover Georgian Wine with Teliani Valley

News

Highlands 41 Black Granite Red Named #1 Value Wine of 2022

News

Kris Winery: Branding Update on Tap

Expert Sources

Simplifying the Complexity of Wine Sourcing

News

Georgia’s Leading Winery Taps Benson

News

Purple Brands Expands Work with Benson

News

Tumbler and Rocks: Benson’s First RTS Client

Blog

Celebrating Women’s History Month, All Year

Blog

Where the Wild (Consumers) Are

Blog

Wine Business Top 50: Congratulations to the Innovators!

News

Benson Expands PR, Digital Team

Expert Sources

Celebrate Women’s History Month by Spotlighting These Women in Wine

Blog

7 PR Best Practices: Benson’s Holiday Edition!

News

Rathbone Family Partners with Benson

News

Mina Joins Benson PR Team

Story Starters

Our Predictions for 2022

Expert Sources

Five Reasons to Rethink Australian Shiraz

Expert Sources

Serving and Entertaining Tips From the Pros

Story Starters

Sparkling Wines for Anytime

Story Starters

Around the World Harvest Updates: August 2021

Story Starters

Leaders in Their Field: Spotlighting Notable Stories

Story Starters

Earth Day Everyday: Environmentally Conscious Wines and Spirits

Story Starters

Bye Bye ABC: Explore Chardonnay’s Many Expressions

Story Starters

Sauvignon Blanc: Through the Eyes of Winemakers

Story Starters

Celebrating the Women Behind Wine

Expert Sources

Positive on Paso: Why You Should Look to Paso Robles Cabernet Sauvignon

Expert Sources

Get to Know the Santa Lucia Highlands

Expert Sources

Why Cool Climate Edna Valley is HOT

Story Starters

The Modern Wine Rack

Expert Sources

5 Fun Facts About Wine Direct Shipping

Blog

Pivoting and Re-Imagining Wine Marketing: Digital, DTC, and PR Winery Marketing During Covid-19

Blog

5 Wine.com Hacks for Selling Wine Online

Blog

11 Ways to Adapt Your Winery Social Media During the Coronavirus Pandemic

Blog

8 Tips for Selecting a Wine Influencer Partner

Blog

2023 is Here

Story Starters

Low(er) Alcohol ‘Sessionable’ Wines

Story Starters

Discovering California’s Central Coast

Blog

Here’s How Wine, Spirits Marketing Can Manage a Recession

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