menuMenu menu
Contact Us

Integrated Marketing for the Wine and Spirits Industry

View Services

Benson Marketing Group

A Leading Marketing Agency for Wine and Spirits Brands

hahn-family-wines-logo
stella-rosa
Campari_Group_RGB2_2017_180x180
logo
logo_207
riboli-family-wines
1f4d3b769372a428d52b9a9d87dcc8dd
free-the-grapes-logo

Brand Positioning

Messaging, Competitive Positioning, and Brand Architecture

Explore Arrow

Public Relations

Lifestyle and Trade, National and Regional PR, and Print and Digital

Explore Arrow

Digital Marketing

360° Campaigns, Digital Advertising, and Community Management

Explore Arrow

Advocacy Marketing

Media Partnerships, Influencer Marketing, and Consumer/Buyer Engagement

Explore Arrow

Case Studies

Creating Lasting Success Through Long-Term Engagement.

Hahn Family Wines

Moving a Brand Upmarket

See how Benson Marketing helped transition Hahn Family Wines' reputation from a $12-$15, mid-sized producer to a luxury Pinot Noir and Chardonnay specialist at $30+.

Explore Arrow

St. George Spirits

Connecting Digital and PR to Drive Sales

Read how Benson helped support the sales team's pitch to local retail chains and increased placements.

Explore Arrow

Montes Wines

Connecting with Younger Wine Consumers

Starting in June 2017, Benson’s goal was to improve consumer engagement following the company’s investment in a large but unengaged fan base, as well as to appeal to younger consumers.

Explore Arrow

Hahn Family Wines

St. George Spirits

Montes Wines

Benson Insights

Wine & Spirits News, Story Ideas, and Insights

Insight Image
News

Benson Marketing Group Acquired by The Brand Leader
Insight Image
Story Starters

Wines to Pair with Thanksgiving
Insight Image
Expert Sources

Discover Georgian Wine with Teliani Valley
Insight Image
News

Highlands 41 Black Granite Red Named #1 Value Wine of 2022
Insight Image
News

Kris Winery: Branding Update on Tap
Insight Image
Expert Sources

Simplifying the Complexity of Wine Sourcing
Insight Image
News

Georgia’s Leading Winery Taps Benson
Insight Image
News

Purple Brands Expands Work with Benson
Insight Image
News

Tumbler and Rocks: Benson’s First RTS Client
Insight Image
Blog

Celebrating Women’s History Month, All Year
Insight Image
Blog

Where the Wild (Consumers) Are
Insight Image
Blog

Wine Business Top 50: Congratulations to the Innovators!
Insight Image
News

Benson Expands PR, Digital Team
Insight Image
Expert Sources

Celebrate Women’s History Month by Spotlighting These Women in Wine
Insight Image
Blog

7 PR Best Practices: Benson’s Holiday Edition!
Insight Image
News

Rathbone Family Partners with Benson
Insight Image
News

Mina Joins Benson PR Team
Insight Image
Story Starters

Our Predictions for 2022
Insight Image
Expert Sources

Five Reasons to Rethink Australian Shiraz
Insight Image
Expert Sources

Serving and Entertaining Tips From the Pros
Insight Image
Story Starters

Sparkling Wines for Anytime
Insight Image
Story Starters

Around the World Harvest Updates: August 2021
Insight Image
Story Starters

Leaders in Their Field: Spotlighting Notable Stories
Insight Image
Story Starters

Earth Day Everyday: Environmentally Conscious Wines and Spirits
Insight Image
Story Starters

Bye Bye ABC: Explore Chardonnay’s Many Expressions
Insight Image
Story Starters

ROSé vs. Seltzer: Let the Summer Games Begin!
Insight Image
Story Starters

Sauvignon Blanc: Through the Eyes of Winemakers
Insight Image
Story Starters

Celebrating the Women Behind Wine
Insight Image
Expert Sources

Positive on Paso: Why You Should Look to Paso Robles Cabernet Sauvignon
Insight Image
Expert Sources

Get to Know the Santa Lucia Highlands
Insight Image
Expert Sources

Why Cool Climate Edna Valley is HOT
Insight Image
Story Starters

The Modern Wine Rack
Insight Image
Expert Sources

5 Fun Facts About Wine Direct Shipping
Insight Image
Blog

Pivoting and Re-Imagining Wine Marketing: Digital, DTC, and PR Winery Marketing During Covid-19
Insight Image
Blog

5 Wine.com Hacks for Selling Wine Online
Insight Image
Blog

11 Ways to Adapt Your Winery Social Media During the Coronavirus Pandemic
Insight Image
Blog

8 Tips for Selecting a Wine Influencer Partner
Insight Image
Blog

2023 is Here
Insight Image
Story Starters

Low(er) Alcohol ‘Sessionable’ Wines
Insight Image
Story Starters

Discovering California’s Central Coast
Insight Image
Blog

Here’s How Wine, Spirits Marketing Can Manage a Recession

Sign Up for Insights

By submitting your email, you agree to receive Benson's newsletter. You can unsubscribe at any time. Please read our Privacy Policy to learn more about how we protect you and your data.