Wines of Bourgogne (BIVB) Retains Benson

Benson is expanding its roster of clients with the addition of the BIVB – Bureau Interprofessionnel des Vins de Bourgogne – and will represent Bourgogne wines across a full spectrum of activities including trade promotion, digital media and public relations.

“The United States is the number one export market for Bourgogne”, says Jeremy Benson, president of Benson Marketing Group. “But we see even more potential for telling the rich story of the homeland of Pinot Noir and Chardonnay through the individual stories of the producers and growers in the region. The regional and lesser known village wines, in particular, hold promise for segments of the retail and restaurant trade.” The full program of US market activities will look to focus on this message, in particular, across audiences.