Yes, but it does much more, too. By engaging consumers and the professional trade in authentic, two-way conversations, the agency’s metrics have demonstrated sales increases, allow us to steer online dialogue, and to create long-term ambassadors for our clients.

Not many, if any, wine PR agencies or digital agencies can make that claim. But Benson’s unique focus on integrated marketing complements the interdisciplinary requirements of social media marketing. Is social media a function of PR, brand marketing or customer service? Yes, it is all these functions, combined.

To deliver results, Benson re-structured the agency in 2009 around interdisciplinary account teams, rather than functional groups, which allows the agency to work successfully with clients in three ways:

1. Campaigns: With a clear start/stop date, campaigns use an edgy concept that integrates video, graphic design, emails, interactive webcasts, trade POS, and more. Additionally, or alternatively, Benson works with major media companies, online aggregators and other high-profile websites. Campaigns are billed as one-time projects with pre-approved fees and expenses.
2. Mission Control: Imagine a dedicated, well-caffeinated team using the latest online monitoring tools to focus on your brand’s online reputation 24/7/365. That’s Mission Control. Benson’s service professionalizes social media engagement, proactively creating opportunities to build online buzz, to direct consumers to your tasting room and website, to drive sales. The service is billed as a low monthly retainer of $2,000. To review the services included in Mission Control, click here for a full description.
3. Add-On Service: For some existing clients, Benson simply augments contracts with one-time social media Campaigns, or with the ongoing benefits of Mission Control. For one client, Benson switched tactics 180 degrees, from traditional direct marketing to Social Media – sales spiked.

If it’s time to really leverage social media for your wine or spirits brand, then Benson is your team.