UPCOMING EVENTS:
April 29, 30, May 2, 2013: L’Aventure Languedoc Trade Events
Boston, Chicago, San Francisco
Learn why sales of AOC Languedoc wines were up 30%+ in 2012. This is a buyer tasting actually worth your time. Click here for more info.
May 2-3, 2013: Second Glass Wine Riot
Chicago, IL
Benson is coordinating an educational exploration of the AOC wines of Languedoc as well as Loire Valley.
May 4-10, 2013: Gonzalez Byass Press Trip
Spain
Benson is hosting a fascinating press excursion to some of the most exciting wineries in the Gonzalez Byass portfolio.
May 17-21, 2013: Manhattan Cocktail Classic
New York, NY
Benson is coordinating a special Sherry tasting with leading influencers and tastemakers attending the annual confab on spirits, Manhattan Cocktail Classic.
June 2013, L’Aventure Languedoc
Boston, Chicago, San Francisco
This successful, second annual promotion includes more than 100 favorite restaurants and retailers creating their own unique “adventure” with the AOC wines of Languedoc. A 360 degree promotion benefiting all tiers. www.languedocadventure.com
June 7-8, 2013: Second Glass Wine Riot
San Francisco, CA
Benson is coordinating a wide range of educational tastings and for clients at the Bay Area stop on the 2013 Wine Riot tour.
June 18, 2013: Robert Mondavi’s 100th Birthday
The Benson team will no doubt be raising glasses to toast this icon of American wine.
PAST EVENTS:
NOTE: For event commentary and photos, visit our Facebook page.
April 5-6, 2013. Second Glass Wine Riot
Boston, MA
Benson worked to bring wine direct shipping to MA—hope you joined us as we rallied wine lovers to Free the Grapes!
March 26, 2013. UC Davis Wine Executive Program
Davis, California
Jeremy Benson delivered the marketing lecture entitled, Creating Your Marketing Plan, Version 2.0. For more information: http://gsm.ucdavis.edu/curriculum-wine-executive-program
February 21-24, 2013. South Beach Wine & Food Festival
Rose d’Anjou took center stage at the Burger Bash and other festivities.
February 16-17. Boston Wine Expo
Boston, MA
Benson worked to bring wine direct shipping to MA—hope you joined us as we rallied wine lovers to Free the Grapes!
February 1-7, 2013. Le Salon
Loire Valley, France
Benson hosted a group of journalists at the annual trade fair in Angers that brings together hundreds of producers and négociants from all over the Loire Valley.
January 24, 2013. Direct to Consumer Wine Symposium
South San Francisco, CA
Benson again coordinated the sixth annual industry summit on direct marketing, which moved to a larger venue, the South San Francisco Conference Center. Registration and information at www.dtcwinesymposium.com
October 22, 2012. Loire Valley Trade Tasting
San Diego, CA
The fall Loire Valley Trade Tastings featured the full range of wines from the heart of France — red, white, rose, sparkling and sweet wines — all of which are available in the local market. For press and trade only. More information here.
October 16, 2012. Loire Valley Trade Tasting
Denver, CO
The fall Loire Valley Trade Tastings featured the full range of wines from the heart of France — red, white, rose, sparkling and sweet wines — all of which are available in the local market. For press and trade only. More information here.
September 24, 2012. Loire Valley Trade Tasting
New York, NY
The fall Loire Valley Trade Tastings featured the full range of wines from the heart of France — red, white, rose, sparkling and sweet wines — all of which are available in the local market. For press and trade only.
September 10-17. Press Trip to Saint-Emilion
Saint-Emilion, Bordeaux
Benson hosted a press trip to this storied region of Bordeaux.
September 10, 2012. Loire Valley Trade Tasting
Chicago, IL
The fall Loire Valley Trade Tastings featured the full range of wines from the heart of France — red, white, rose, sparkling and sweet wines — all of which are available in the local market. For press and trade only.
August 17-20. Wine Blogger Conference
Portland, OR
Benson attended the annual meeting of wine bloggers.
August 3-4, 2012. Second Glass Wine Riot
San Francisco
August 2, 2012. OIV Students Visit Benson/Napa
We were pleased to host members of this prestigious international wine education program for professionals. We provided wine marketing case studies (and cold beer).
July 20-21, 2012. Second Glass Wine Riot
Austin, TX
Benson represented clients at this exciting consumer tasting.
July 16-20, 2012. Languedoc, Sud de France
Benson hosted an exciting press trip through this dynamic region of France.
June 21, 2012. Oenotourisme Conference
Narbonne, Languedoc, Sud de France
Benson Marketing Group, in association with the CIVL, presented a producer conference on research and best practices in direct-to-consumer marketing and sales. After introductions by Benson’s Jeanne Peron and CIVL Director General Jerome Villaret, Jeremy Benson spoke to direct marketing best practices, along with Jean-Philippe Perrouty from Wine Intelligence, and the leader of the regional tourism council.
June 4-8, 2012. Loire Valley Press Trip
Loire Valley
Benson led a press trip throughout the Loire Valley.
June 1-2, 2012. Second Glass Wine Riot
Chicago, IL
Benson represented clients at this exciting consumer tasting.
May-June 2012. “L’Aventure Languedoc” Market Promotions
Boston, Chicago, San Francisco
Comprehensive market promotions integrated 130 restaurants and retailers, providing opportunities for consumers to take an adventure in the Sud de France! www.languedocadventure.com
