UPCOMING EVENTS:
March 5, 2012. Esporão Women in Wine Lunch
New York
Esporão’s white winemaker Sandra Alves hosts this opportunity to taste the white wines from the Herdade do Esporão estate in Alentejo, Portugal as well as meet and speak with influential, female members of the trade and press in NYC.
March 11 – 16, 2012. Languedoc Trade Buyers Trip #1
Languedoc, South of France
The CIVL hosts 8 members of the wine trade, with interest in buying Languedoc AOC wines, on a tour around the region.
April 2 – 5, 2012, Languedoc AOC Trade Tastings
San Francisco (April 2), Chicago (April 3), Boston (April5)
Trade tastings entirely dedicated to AOC wines of Languedoc also include seminars on the wines. Admission is free for licensed trade and qualified press. Importers and distributors are invited to pour their wines at no cost.
April 10 – May 21, 2012. Loire Valley Trade Tastings.
Dallas (10), Tampa (19), Seattle (May 21)
The only trade tastings devoted exclusively to the wines of the Loire Valley. Local distributors and importers are invited to take a free table and present all Loire Valley wines in their portfolios to local buyers.
April 23 – 27, 2012. Languedoc Trade Buyers Trip #2.
Languedoc, South of France
The CIVL hosts 8 members of the wine trade, with interest in buying Languedoc AOC wines, on a tour around the region.
May 2012. “L’Aventure Languedoc” Market Promotions
Boston, Chicago, San Francisco
Comprehensive market promotions integrate restaurants, retailers, importers, wholesalers and consumers in an adventure from Sud de France! www.languedocadventure.com
May 2012, Soave New York City Promotion
Off-premise trade promotion in New York City showcasing Soave for spring and summer 2012.
May 15 – 20, 2012, Esporão Press Trip
Portugal
Esporão hosts 6 members of the wine press and educators at their properties in Alentejo and Douro, Portugal.
May 6 – 11, 2012, CIVL Press Trip #1
Languedoc, South of France
Benson leads a press trip to Languedoc, hosted by the CIVL, for wine journalists to explore this dynamic region.
PAST EVENTS:
NOTE: For event commentary and photos, visit our Facebook page.
February 5 – 8, 2012. Le Salon
Loire Valley, France
Benson hosted a group of journalists at the annual trade fair that brings together hundreds of producers and negociants from all over the Loire Valley.
February 7 – 8, 2012. Soave Brand Positioning
Soave, Italy
Benson meet with producers and the Soave Consortium to launch its 2012 US campaign.
February 9, 2012. CIVL Presentations on Trade Promotion.
Languedoc, South of France
Benson provided an overview of its 2011 trade and consumer campaign results to members of the Conseil Interprofessionnel des Vins du Languedoc
January 18 – 19, 2012. DIRECT TO CONSUMER WINE SYMPOSIUM
Stanford Court Hotel, San Francisco, CA
Benson coordinated the fifth annual, U.S. industry summit on direct marketing and sales. Information at www.dtcwinesymposium.com
October 27, 2011. Live Webcast of Robert Mondavi Winery 2008 Cabernet Sauvignon Reserve
Online at Facebook
Benson produced this livestream event that took the winery through an inside look at the new Robert Mondavi Winery 2008 Cabernet Sauvignon Reserve.
October 17 – 21, 2011. ESPORAO WINEMAKER TOUR
New York City, Boston, Houston
Private events that were for press and wine buyers with winemaker David Baverstock. From the leading wine company of Alentejo, Portugal.
October 5 – 12, 2011. NOBILO WINEMAKER TOUR
Houston, Boston, New York
Private events that were for press and winemaker Dave Edmonds of Nobilo, a leading New Zealand producer.
October 1 – 23, 2011. “L’AVENTURE LANGUEDOC” MARKET PROMOTIONS
New York, Chicago, San Francisco
Comprehensive market promotions that integrated restaurants, retailers, importers, wholesalers and consumers in an adventure from Sud de France. www.languedocadventure.com
August 29, 2011. PRESS EVENT, “CHARGERS LEGACY” WINE KICKOFF
San Diego
The San Diego Chargers launched their limited-release commemorative wine bearing the Chargers’ name. The wine was made by veteran Napa Valley winemaker Anthony Bell.
September – October 2011. LOIRE VALLEY TRADE TASTINGS
Austin (9/19), San Francisco (9/26), Miami (10/3), San Francisco (10/5)
A hugely successful event for buyers and sellers only, featuring wines available locally. More information
September 19, 2011. SKYY SPIRITS PRESENTS: WOMEN & WHISKIES
Raise your whisk(e)y I.Q. with the help of Skyy Spirits, and join the growing community on Facebook!
July 28. CANADIAN VINTNERS ASSOCIATION ANNUAL MEETING.
Summerland, British Columbia.
Jeremy Benson gave a presentation on wine marketing and direct shipping in the U.S.
July 20-24. Tales of the Cocktail
New Orleans, LA
Account Supervisor Sarah Jones worked the room at the legendary Tales of the Cocktail, now in its ninth year. Negroni, anyone? www.talesofthecocktail.com/
June 17 – 19. Food & Wine Classic in Aspen
Aspen, CO
Superstar Sommelier Belinda Chang hosted “Classic and Modern Bordeaux” during one of the country’s best consumer wine and food events of the year. www.foodandwine.com/promo/classic-in-aspen/
June 14. Wine Marketing and Sales Promotion in the U.S.
Club de Marketing de la Rioja
Jeremy Benson led a seminar for winery marketing and export managers on successful strategies in trade promotion, social media and public relations in the U.S. www.clubmarketingrioja.com
June 8 – 9. US Wine Market Structure
Montpellier and Narbonne, France
Jeremy Benson and Christine Molines, export direct for CIVL, led two vintner presentations on the U.S. market and Benson’s trade promotion and PR campaign for the AOCs of Languedoc.
May 2011. “MUSCADET MAY”
Boston, MA
In May, Muscadet took over Boston, with special oyster & Muscadet tastings and offers with participating area retailers and restaurants.
May 13, 25, 26. “MARKETING FOR CALIFORNIA WINERIES & GROWERS,” presented by Wine Institute and CAWG.
Napa, Monterey, San Francisco
Jeremy Benson, president, presented on Social Media in Napa Valley (13th), Monterey (25th) and San Francisco (26th).
May 20 – 21. SECOND GLASS’ “WINE RIOT”
Chicago
The Benson team poured wines from Loire Valley, etc. on the Second Glass “Wine Riot” 2011 program. www.secondglass.com
May 13 – 17. Manhattan Cocktail Classic
New York City
Sarah Jones, account supervisor, learned lessons from the mixologist community as they discussed trends and celebrated cocktail culture in the top mixology accounts in the city.
April 22 – 23. SECOND GLASS’ “WINE RIOT” Boston, MA. The Second Glass’ Boston hometown stop on the 2011 Wine Riot tour.
April 11, 13. LOIRE VALLEY WINE BUREAU TRADE TASTING. Seattle, Los Angeles.
April 5 – 7. LANGUEDOC AOC TRADE TOUR. Washington DC, Chicago and San Francisco
