What is the Harvest Package?
A Package of Services
- Videos, photos, copy, and programs for your social media assets like Facebook, Twitter, and YouTube
A Professionalized Social Media Campaign
- 6 week strategic campaign during harvest to engage and build your online community, and to reinforce your brand messages
A Cost Effective Solution
- For $6,500, Benson produces 3-5 videos and 20 photos, writes at least 16 posts to Facebook and Twitter, and devotes a team to your success.
Benefits of the Harvest Package
Your Staff is too Busy to Run a Campaign
- The Harvest Package adds a temporary team to your marketing staff during the busiest time of the year for harvest, sales and tourism
Harvest is “Content-rich”
- Weather and quality are obvious (and overdone). But spotlighting specific vineyards or your winemaker’s harvest superstitions, telling stories about crush parties and harvest traditions, provide myriad opportunities
Consumers are Already Interested in Harvest
- Harvest is an opportunity to reinforce memorable experiences at your winery and with your brand – social media is an efficient way to connect with them
Be the Voice of the Vintage
- Most wineries are too busy to do an effective campaign around Harvest – be the voice of the vintage for your consumers.
