Benson Marketing Group

A LEADING MARKETING AGENCY

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PUBLIC RELATIONS

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SOCIAL MEDIA MARKETING

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MISSION CONTROL

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BRAND CONSULTING

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Gerard Bertrand Wines, Sud de France, Gets Social

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February 1, 2012 – Gerard Bertrand Wines, a leading producer in the South of France, has retained Benson for its Mission Control social media service in the U.S. The company– including its Chateau L’Hospitalet winery, hotel and restaurant – was named 2012 European Winery of the Year by Wine Enthusiast magazine. Benson also edited M. BERTRAND’s acceptance video at the January gala event. www.gerard-bertrand.com

Benson Signs Soave Consortium

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January 15, 2012 – Benson’s U.S. team has been retained by the Consorzio Tutela Vini Soave, which manages global promotion for Italy’s most important classified white wine. The U.S. campaign will include branding, trade promotion, public relations and social media. www.ilsoave.com

AOC Wines of Languedoc Sign 3-Year Contract Extension

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January 2, 2012 – The AOC wines of Languedoc, Sud de France, are riding a wave of popularity in the U.S., with imports growing 22.5% in volume (and more in value) through YTD October 2011. The Conseil Interprofessionnel des Vins du Languedoc has extended Benson’s U.S. public relations campaign through 2014, which complements the existing trade promotion campaign. www.languedoc-wines.com/english

Loire Valley: New 3-Year Campaign

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Loire Valley Resigns Benson to 3-Year Campaign

November 22, 2011 – Benson has been retained again to lead a second, three-year marketing campaign in the U.S. for InterLoire and the Bureau Interprofessionel des Vins du Centre (BIVC), the two associations representing the wine producers, grape growers and negociants of the Loire Valley. The campaign has a budget of up to 2.2 million Euros and includes a broad spectrum of programs and services including trade promotions, digital media, public relations, social networks, as well as maintaining a Loire Valley Wine Press Bureau in New York City. Exports of Loire Valley wines to the U.S. rose 43% by volume in 2010 versus 2009, the second fastest-growing French region. The campaign is supported by the European Union.

Cohn Joins Benson Team

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October 11, 2011 – Several new clients have joined Benson Marketing Group LLC in the past few months, requiring an additional hire in New York City office.

David Cohn, account executive, manages trade promotional campaigns and joined Benson’s New York team in August. Previously, he led brand development and operations for Noble House — now the Gotham Wine Group – a mid-sized New York wine importer with distributor licensees in NY, NJ, PA and CT. David has also been a restaurant wine buyer, and is licensed to practice law in New York and New Jersey.