Benson Marketing Group

PARLEZ-VOUS MARKETING?

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A LEADING MARKETING AGENCY

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PUBLIC RELATIONS

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MISSION CONTROL

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BRAND CONSULTING

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Hahn Family Wines Retains Benson

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May 1, 2012 – Hahn Family Wines has hired Benson to bring more attention to three brands it produces in the coveted Santa Lucia Highlands, which overlook California’s Salinas Valley: Hahn Winery, Hahn SLH Estate, and Lucienne. In 1991, Nicky Hahn created the Hahn Winery brand to showcase the region—that same year, he filed the application designating the Santa Lucia Highlands as an American Viticultural Area. www.hahnestates.com

Perret, Jakuboff Join Benson Team

admin — Wed, 02 Mar 2011 04:24:04 +0000

May 1, 2012 – Laura Perret and Amy Yakuboff have joined Benson’s Napa Valley and New York offices, respectively. Laura joins the Mission Control social media team, and brings experience from her previous employer, Williams-Sonoma Inc., where she held a similar position. Prior to joining the agency, Amy managed publicity campaigns in the music industry, and built her wine knowledge by working at California Wine Merchants in Manhattan.

Benson Opens Office in France

admin — Sun, 27 Feb 2011 16:02:32 +0000

March 28, 2012 — Benson has opened an office in Paris to complement its offices in Napa and New York City. The agency now provides wine marketing services in France including social media, brand strategy, trade promotion, and direct marketing. www.bensonmarketing.fr

“In an increasingly connected wine world, a Paris office connects our clients with a wider group of experienced wine marketers and creative ideas,” said Jeremy Benson, president. “We continue to operate as one company, now we have an extra office.” Wine marketer Jeanne Peron has been tapped to lead business development in France. Peron was an account manager at Agence Clair de Lune for six years after graduating with an MBA in wine marketing from INSEEC in Bordeaux. Benson and Peron will be recruiting a Paris-based team later this spring and summer.

Gerard Bertrand Wines, Sud de France, Gets Social

admin — Sun, 27 Feb 2011 00:47:36 +0000

February 1, 2012 – Gerard Bertrand Wines, a leading producer in the South of France, has retained Benson for its Mission Control social media service in the U.S. The company – including its Chateau L’Hospitalet winery, hotel and restaurant – was named 2012 European Winery of the Year by Wine Enthusiast magazine. Benson also edited M. BERTRAND’s acceptance video at the January gala event. www.gerard-bertrand.com

Benson Signs Soave Consortium

admin — Sat, 26 Feb 2011 00:49:27 +0000

January 15, 2012 – Benson’s U.S. team has been retained by the Consorzio Tutela Vini Soave, which manages global promotion for Italy’s most important classified white wine. The U.S. campaign will include branding, trade promotion, public relations and social media. www.ilsoave.com