Brand Management: Introducing Portugal’s Esporão to Trade Influencers

  • Timeframe: May – Dec 2010 brand introduction.
  • Positioning: Esporão, the essence of Alentejo, the most dynamic wine region in Portugal
  • NYC Restaurant Promo using QR code, Facebook (resulted in feature story on novel approach to market)
  • Winemaker Tour: Three cities, 20-30 buyers/each.  Interviews: Wine Spectator, Reuters, Family Circle.
  • Videos: 5 Produced. (Watch them on YouTube.com)
  • Press Coverage: 49 million impressions, 30 features, 26 mentions. CPM = <$1 per 1,000 impressions. Food & Wine magazine, Washington Post newspaper, Tasting Panel, IMPACT.

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