Brand Management: Introducing Portugal’s Esporão to Trade Influencers
- Timeframe: May – Dec 2010 brand introduction.
- Positioning: Esporão, the essence of Alentejo, the most dynamic wine region in Portugal
- NYC Restaurant Promo using QR code, Facebook (resulted in feature story on novel approach to market)
- Winemaker Tour: Three cities, 20-30 buyers/each. Interviews: Wine Spectator, Reuters, Family Circle.
- Videos: 5 Produced. (Watch them on YouTube.com)
- Press Coverage: 49 million impressions, 30 features, 26 mentions. CPM = <$1 per 1,000 impressions. Food & Wine magazine, Washington Post newspaper, Tasting Panel, IMPACT.