The team at Hahn Family Wines, a luxury Pinot Noir producer in the Santa Lucia Highlands appellation of Monterey County, recently returned from a New York City media tour with Benson Marketing Group.
Owner and chairman Philip Hahn; winemaker Paul Clifton; and president Tony Baldini met with Wine Enthusiast, Saveur and Beverage Media. Plus, they led a Santa Lucia Highlands comparative Pinot Noir tasting and wine dinner. Here’s what we learned while hosting them in the media capital of the United States:
- Trading Up: Consumers have become more sophisticated and discerning drinkers, and are seeking higher-quality drink options. This is most apparent in the rising popularity of the mixology movement. But Tony observes this trend is bolstering both the luxury wine and craft beer industries, too. Perfect timing as Hahn has shifted its focus to its luxury wines.
- Wine on Tap Still Trending: Philip loves wine on tap, and is seeing more on premise accounts adopt the option. Pouring a glass of wine from a tap lessens the burden on bartenders (especially during a rush), always provides the consumer fresh wine and offers higher margins for the account.
- iPhone Irrigation: During California’s severe drought, keeping tabs on irrigation is crucial. Even while three time zones away, sensors allow Paul to monitor soil moisture in Hahn’s 650-plus acres of Santa Lucia Highlands vineyards from his iPhone. This eliminates guesswork when managing irrigation, which directly impacts both the fruit’s flavor and Hahn’s water conservation efforts.