We’ve had the pleasure of working with a number of U.S. importers over the years, and we often ask them, “What makes a great winery client?” In summarizing the responses from various importers, key points start to gel around some practical suggestions for international wineries looking to export to the U.S. Here is the condensed […]
Author Archive for: Jeremy Benson
About Jeremy Benson
This author has yet to write their bio.Meanwhile lets just say that we are proud Jeremy Benson contributed a whooping 9 entries.
Entries by Jeremy Benson
From Portugal and Spain …
Benson Marketing Group, a leading wine and spirits marketing agency with offices in Napa, New York and Lyon, has added to its team with the addition of $2 million in new projects and clients.
Benson’s team in Lyon has been hired to create a brand messaging plan and to conduct PR in France for Corsica’s Domaine Yves Leccia. The winery, founded in 2004 by Yves…
The Rhone Valley…
Benson’s Lyon team organized a professional tasting for members of Rhône Vignobles, a collective of winegrowers from France’s Rhône Valley, in the village of Touquet-Paris-Plage…
Spain’s Gil Family Estate…
One of Spain’s leading family-owned and operated wine companies has tapped Benson for positioning strategy and PR for its growing portfolio of wines.
Bye bye Paris…
Today we are moving our French office from Paris to France’s capital of gastronomy, Lyon. While Paris is less than 2 hours away by TGV, the move to Lyon brings us closer to our clients
Aleta La Borie has joined Benson’s New York office to work on trade promotion strategy and sales activations for the agency’s client roster.
Putting the Joie…
Benson has begun an aggressive introduction campaign for Les Dauphins wines from France’s Rhône Valley. Les Dauphins was introduced in Europe in 2011 where it immediately became a runaway success,
Stillman Joins Benson…
Adrienne Stillman joined Benson to work on strategy and execution of digital campaigns and social media programs for the agency’s brand and regional clients. Adrienne is a certified sommelier
2700 Napa Valley Corporate Drive
Napa, California 94558 USA
183 Madison Avenue
New York, New York 10016 USA
(entrance on 34th)
917.633.6002 ext 1
9 rue Tronchet
69006 Lyon France
+33 (0)4 37 44 02 83