Entries by Jeanne Peron

Decisions under duress: should you cancel that big wine event?

Paris trade tasting, November 16, 2015 At some point, every marketer faces the difficult decision of whether to cancel an event due to bad weather, a strike or some other problem. So our Paris trade tasting on November 16 – three days after the horrific Paris terrorist attacks – provides a particularly poignant example. We […]