Entries by Jeanette Kwok

Sipping in Singapore, Imbibing in Burma

As a wine & spirits marketer, the most fascinating aspect of world travel is discovering cultures through the lens of drinking. It was no different on my recent journey to Singapore and Myanmar (formerly Burma). Singapore has one of the highest GDPs per capita (almost $56,000 US); Myanmar has one of the lowest (just over […]

The Top 8 Things Not To Do in Wine Industry Advertising

Some contend that advertising is dead, but anyone who works in marketing—or who reads a magazine for that matter—knows it isn’t so. Advertising has changed tack and focus since the digital revolution, and there are still plenty of ways to effectively reach your target audience, provided you follow a few golden rules. The wine industry […]

Forget First Impressions, Pick the Right Impression

What is the most cost-effective way to reach your consumer in today’s digital world? In the ever-shifting landscape of print and digital marketing, it’s important to know where you get the most bang for your buck. At the same time, price isn’t everything; impressions can be actual or potential, and some have more weight with […]

How to Plan a Successful Press Trip

Press trips are a fantastic way to introduce journalists to your brand. There is no substitute for an in person, hands-on experience to communicate your story (although press events in other cities are important too, you can see “5 Tips for Planning Great Press Events” here. Recently, the Benson Marketing Group team organized a trip […]

5 Tips for Planning Great Press Events

Whether you’re scheduling a lunch, dinner or one-on-one meeting, a well thought out event is a terrific tactic for meeting and keeping up to date with press. Creating a successful event starts with a few simple principles: You Must Educate. Today’s writer is likely working for themselves as a freelancer, so their time is money […]