Entries by Jeremy Benson

Are Trade Tastings Dead?

Details Everyone wants to sell more product or break into a new market, and doing events specifically for the trade can be very beneficial to achieving this goal. But like press tastings, their structure and design should be considered carefully to have maximum effect. The audiences are different, so the events should be too. Ask […]

Making Events Work for You

Details Every year it seems that we are approached by more and more wine events asking our clients to buy sponsorships at consumer events but, at the same time, we and our clients become more and more skeptical. In most cases, the events offer a “sampling opportunity” but unless there is a larger strategy to […]

Wi-Fi in Winery Tasting Rooms

How does offering public Wi-Fi in your tasting room affect your online engagement? Our curiosity led us to drive up and down Napa Valley’s Highway 29 testing public Wi-Fi connection at 20 of the major wineries. What we found was only four out of the 20 wineries surveyed offered free public Wi-Fi (No passwords required). […]

Is your website share-able?

Optimizing your website for social media can help people find your social media sites and sign up for your updates by following or fanning you there. This can also help generate more interest in your content and traffic to your site, social media platforms and online store through social media posts and updates. Here are […]

Is Google+ something you should add?

Google+ launched in June 2011 and currently has over 170 million active users. The Google+ Brand Page is Google’s social networking platform. It is similar to Facebook — individuals and businesses maintain profiles and share information and updates with friends. But Google+ is not right for every brand. Should your brand be on Google+? STRENGTHS: […]

Press Dinner, Lunches and Tastings – Yay or Nay?

DETAILS: “Should I go to New York and host a dinner for press?” is a question we get all the time. The answer is, predictably, it depends. There is no one-size fits all solution. The type of event will depend on your story, wine and company. Ask yourself a few questions. Do I have news […]

When to get snap happy with Instagram

DETAILS: The newly popular social media platform Instagram is a free photo-sharing mobile application for iPhone, iPad and Android that allows users to apply filters to alter the look of their photos. Instagram has quickly become one of the top three social networking platforms with Mashable reporting that it now has more daily users on […]

Turn your Media Buy into a Media Plan!

CTRs and CTAs Leave an Impression: A “Media Buy” is a term that describes any sort of purchase of paid media for advertising purposes. Marry this up with a strategy and you have a “Media Plan,” a list of purchased advertising space for your ads. A diverse Media Buy can contain print, online, Social Media, […]

Mangia! The State of New Food Media

Details: It's no secret digital food magazines have gained popularity and greater importance over the last decade. Ever since Condé Nast's Epicurious.com launched in 1995, the internet has been a trusted source of food editorial and recipes. Today, the space is increasingly fragmented with more and more new players creating unique editorial content for a […]