Entries by Jeremy Benson

Buying Facebook Fans: A Dirty Word?

Question: Is paying for Facebook fans robbing your page of authenticity? Details: There are a lot of strongly held opinions about building your Facebook fan base using “organic” strategies versus “paid” advertising on Facebook. By “organic,” we mean fans that find and “like” your Facebook page based on their interest in your content, rather than […]

International Social Media Strategy

Question: Should You Develop an International Strategy for Social Media? Background: Thanks to the low cost and ubiquity of digital media, our view is that wine brands are global regardless of their export strategies. But no one can be Facebooking in every country. Let’s say a California winery exports to Germany and Japan; should it […]