Entries by Jeremy Benson

What We Saw at Tales of the Cocktail 2015

This July, the gliterati of the cocktail world descended on New Orleans for a week of 100% humidity, 95+ degree days and more cocktails served in small plastic cups than you can imagine. It’s a seminal industry event that has inspired “cocktail weeks” around the world and brings together the best in the business for a hefty […]

Languedoc, Taste Adventure

To promote the AOP wines of Languedoc in the south of France for our client the CIVL, we produced this sizzle video to highlight the region’s export growth, high quality product and unique terroir for use in trade promotion.

VinExpo 2015

For those who missed the 2015 edition of Vinexpo, here is our recap in 2,000 characters plus a few images from Jeanne Peron, Manager of Benson Marketing Group in France: For the first time since its creation in 1981, Vinexpo was inaugurated by the French President. Francois Hollande took the opportunity to defend oeno-tourism, while […]

Wine Competitions: Factors to Consider When Selecting

by Ben Palos Almost every week, your inbox receives another wine competition deadline reminder. With so many options for wine competitions, it’s important to choose which ones are worth the money, time and effort. We consider the following factors when helping clients select their list of top-tier competitions. Why does your brand need a score? […]

What We Learned at LuxePack New York

What’s hot in cosmetics? Is “anti-packaging” the new definition of “luxury?”  How are retailer and consumer demographics trends shaping a spirits bottle? We were grappling with these questions — along with thousands of designers, suppliers and marketers of every stripe who descended on New York’s Pier 92 for LuxePack NYC on May 14, 2015. Jeremy Benson […]

Sitting down with Gil Family Estates

New Benson client Gil Family Estates is one of Spain’s leading family-owned and operated wine companies. Gil Family Estates (GFE) owns and manages 9 bodegas ranging from their home base of D.O. Jumilla to Calatayud, Montsant, Rueda, Toro and others.  Recently brothers Miguel and Angel Gil, GFE General Manger Jordi Flos as well as their […]

Five things I learned on my sabbatical

By Thea Schlendorf One of the perks of working at Benson Marketing Group is that, after 4 years of being with the company, we are eligible to take a sabbatical trip. After 7 years with the company, I finally exercised this opportunity and took myself over to Australia and New Zealand this past March. Below […]

What We Learned at Wine MarCom2015

Ben Palos and Elizabeth Caravati recently attended the inaugural Wine MarCom 2015, a workshop hosted by the Wine Institute’s Communications Committee in Sonoma. Here are five things they learned: Take a Long Term View: Virginie Boone, Napa and Sonoma reviewer for Wine Enthusiast magazine, encouraged communicators to take a long-term approach to media relations. Don’t […]

PR 101: Creating an Effective Public Relations Campaign

Why PR? PR is an excellent tool for raising awareness about your brand. Here’s why: Credibility • Press offers 3rd party endorsement of your brand • “Earned media” is more credible than paid media Shareable • PR creates more content than other marketing tools Searchable • Brands with content are easier to find online Cost Effective • Lower CPM (“cost […]

A Checklist: Benson Marketing Group’s Brand Messaging Plan

One of the most common pitfalls in marketing is to focus on tactics without first defining your strategic goals and messaging. Defining and documenting your messaging provides a compass for all sales and marketing tactics. Best of all, you can do this for free. Born from years of working with wine and spirits brands of […]