At Benson, we have the pleasure of working with the Steering Committee and managing the DTC Wine Symposium, the annual summit that raises funds for Free the Grapes!, the industry coalition that has helped open states and replace onerous regulations. In its 11th year, the Symposium attracted another sold-out group of wine club, tasting room, […]
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About Jeremy Benson
This author has yet to write their bio.Meanwhile lets just say that we are proud Jeremy Benson contributed a whooping 65 entries.
Entries by Jeremy Benson
New York, Lyon Offices Expand with New Hires, Clients
Benson’s New York and Lyon offices are growing with the addition of new professionals. Meryl Bouchier and Pauline Ben hamou have joined Benson’s Lyon office.
WX Brands Retains Benson for PR and Digital Campaigns
WX Brands has retained Benson to join its brand marketers on new promotions to raise awareness, trial and sales of its national wine brands.
Resurgent Clos du Val Taps Benson
One of Napa Valley’s benchmark wineries, Clos du Val is set to reimagine the Stags Leap District winery for the next generation.
What’s the future of marketing? As previously covered in this blog, we placed a client (Campari America’s Dave Karraker, VP of Engagement and Advocacy) at ad:tech New York, which took place the first week in November. This provided a good excuse for several of us to attend and we’ve captured some thoughts from spending 2 […]
Not everyone likes speaking in front of crowds. It brings back memories of your college public speaking class. You’re sweating and your knees buckle, so why would you do it? Speaking engagements at leading conferences give brands added exposure and marketing executives a chance to establish their companies as thought leaders within the industry. This […]
The wine industry’s infatuation with “Millennial Marketing” needs a reboot. For years, we’ve heard a variety of experts claim that the Millennial generation is, or is not, the savior of the wine industry—depending on who’s doing the talking. But segmenting an audience based on age is a Marketing 101 mistake. A broad age range of […]
Wine Institute’s MarCom 2017 seminar, April 18, included a panel discussion on how wineries can best work with agencies. Our president, Jeremy Benson, addressed the question of what wineries can do to successfully onboard a new digital or PR agency/subcontractor, and we’ve summarized his thoughts below. Onboarding goals The objectives of the initial few months […]
Chile/Argentina wineries join Benson roster
Benson’s portfolio of digital marketing clients expanded in May with the addition of Chile’s world-renowned winery, Montes S.A., as well as its sister winery in Argentina, Kaiken Winery.
At Benson Marketing Group, we represent leaders in their respective locales. These experts, in their fields, are excellent resources for writers and journalists who are researching topics related to wine. Here are just a few of the timely topics our clients can comment on in the press.