Entries by Jeremy Benson

WHAT WE LEARNED AT AD:TECH NEW YORK 2017

What’s the future of marketing? As previously covered in this blog, we placed a client (Campari America’s Dave Karraker, VP of Engagement and ADvocacy) at ad:tech New York, which took place the first week in November. This provided a good excuse for several of us to attend and we’ve captured some thoughts from spending 2 […]

Speaking Engagements: You’re Missing Out if you’re Not Participating

Not everyone likes speaking in front of crowds. It brings back memories of your college public speaking class. You’re sweating and your knees buckle, so why would you do it? Speaking engagements at leading conferences give brands added exposure and marketing executives a chance to establish their companies as thought leaders within the industry. This […]

Why “Millennial Marketing” is Misplaced

The wine industry’s infatuation with “Millennial Marketing” needs a reboot. For years, we’ve heard a variety of experts claim that the Millennial generation is, or is not, the savior of the wine industry—depending on who’s doing the talking. But segmenting an audience based on age is a Marketing 101 mistake. A broad age range of […]

How Do You Onboard a New Agency?

Wine Institute’s MarCom 2017 seminar, April 18, included a panel discussion on how wineries can best work with agencies. Our president, Jeremy Benson, addressed the question of what wineries can do to successfully onboard a new digital or PR agency/subcontractor, and we’ve summarized his thoughts below. Onboarding goals The objectives of the initial few months […]

Wine Industry Expert Sources, At Your Service

At Benson Marketing Group, we represent leaders in their respective locales. These experts, in their fields, are excellent resources for writers and journalists who are researching topics related to wine. Here are just a few of the timely topics our clients can comment on in the press.

What We Learned at Prowein 2017 (Or, putting in some miles at the U.N. of Wine)

Dusseldorf hosts the world’s largest wine party each year, with 6,500 producers pouring for 58k+ wine and spirits buyers. We attended the event again this year, and Jeremy Benson and our Lyon colleague, Mathilde Chevalier, shared a few observations. “Millennial Industry.” Richard Halstead, COO of Wine Intelligence, used this term to describe the frequent misuse […]

Wines of Bourgogne (BIVB) Retains Benson

Wines of Bourgogne (BIVB) Retains Benson

Benson is expanding its roster of clients with the addition of the BIVB – Bureau Interprofessionnel des Vins de Bourgogne – and will represent Bourgogne wines across a full spectrum of activities including trade promotion, digital media and public relations.

A Toast to 2016

Like the vineyards in winter, we take a rest, closing the U.S. offices between Christmas and New Year’s Day. It’s a great time to take stock of the previous year, and recharge the batteries for the next one. In early December we started assembling some stats on 2016 activities for our holiday card. The process […]