Wine Institute’s MarCom 2017 seminar, April 18, included a panel discussion on how wineries can best work with agencies. Our president, Jeremy Benson, addressed the question of what wineries can do to successfully onboard a new digital or PR agency/subcontractor, and we’ve summarized his thoughts below. Onboarding goals The objectives of the initial few months […]
Author Archive for: Jeremy Benson
About Jeremy Benson
This author has yet to write their bio.Meanwhile lets just say that we are proud Jeremy Benson contributed a whooping 49 entries.
Entries by Jeremy Benson
Chile/Argentina wineries join Benson roster
Benson’s portfolio of digital marketing clients expanded in May with the addition of Chile’s world-renowned winery, Montes S.A., as well as its sister winery in Argentina, Kaiken Winery.
At Benson Marketing Group, we represent leaders in their respective locales. These experts, in their fields, are excellent resources for writers and journalists who are researching topics related to wine. Here are just a few of the timely topics our clients can comment on in the press.
Dusseldorf hosts the world’s largest wine party each year, with 6,500 producers pouring for 58k+ wine and spirits buyers. We attended the event again this year, and Jeremy Benson and our Lyon colleague, Mathilde Chevalier, shared a few observations. “Millennial Industry.” Richard Halstead, COO of Wine Intelligence, used this term to describe the frequent misuse […]
Wines of Bourgogne (BIVB) Retains Benson
Benson is expanding its roster of clients with the addition of the BIVB – Bureau Interprofessionnel des Vins de Bourgogne – and will represent Bourgogne wines across a full spectrum of activities including trade promotion, digital media and public relations.
Like the vineyards in winter, we take a rest, closing the U.S. offices between Christmas and New Year’s Day. It’s a great time to take stock of the previous year, and recharge the batteries for the next one. In early December we started assembling some stats on 2016 activities for our holiday card. The process […]
Benson Adds Staff and Clients
November 15, 2016, Napa, CA – Benson Marketing Group, a leading wine and spirits marketing agency, is expanding its U.S. and French team, and roster of clients.
Our homepage underscores an important point: our clients, and their stories, come first. But we thought it time to pull back the curtain and share what we do in our off hours.
French Directrice Jeanne Peron and President Jeremy Benson recently attended Prowein 2016 in Dusseldorf. They share a few observations from the largest wine trade fair below. Bigger than Texas. Prowein is now the world’s largest wine-focused trade fair with 55,000 attendees and 6,200 exhibitors (99% of which are wineries). Wineries Bring Their “A” Game: The […]
Benson Adds Six New Clients…
Benson has added six clients and two teammates in Q116. New clients include Terlato Wines’ Chimney Rock Winery and Sanford Winery; as well as Frank Family Vineyards, Barton & Guestier, plus two additional clients. New teammates in the U.S. include Alisa Langer and Megan Helphand.
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