What’s the future of marketing? As previously covered in this blog, we placed a client (Campari America’s Dave Karraker, VP of Engagement and ADvocacy) at ad:tech New York, which took place the first week in November. This provided a good excuse for several of us to attend and we’ve captured some thoughts from spending 2 […]
Author Archive for: Jeremy Benson
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About Jeremy Benson
This author has yet to write their bio.Meanwhile lets just say that we are proud Jeremy Benson contributed a whooping 52 entries.
Entries by Jeremy Benson
Not everyone likes speaking in front of crowds. It brings back memories of your college public speaking class. You’re sweating and your knees buckle, so why would you do it? Speaking engagements at leading conferences give brands added exposure and marketing executives a chance to establish their companies as thought leaders within the industry. This […]
The wine industry’s infatuation with “Millennial Marketing” needs a reboot. For years, we’ve heard a variety of experts claim that the Millennial generation is, or is not, the savior of the wine industry—depending on who’s doing the talking. But segmenting an audience based on age is a Marketing 101 mistake. A broad age range of […]
Wine Institute’s MarCom 2017 seminar, April 18, included a panel discussion on how wineries can best work with agencies. Our president, Jeremy Benson, addressed the question of what wineries can do to successfully onboard a new digital or PR agency/subcontractor, and we’ve summarized his thoughts below. Onboarding goals The objectives of the initial few months […]
Chile/Argentina wineries join Benson roster
Benson’s portfolio of digital marketing clients expanded in May with the addition of Chile’s world-renowned winery, Montes S.A., as well as its sister winery in Argentina, Kaiken Winery.
At Benson Marketing Group, we represent leaders in their respective locales. These experts, in their fields, are excellent resources for writers and journalists who are researching topics related to wine. Here are just a few of the timely topics our clients can comment on in the press.
Dusseldorf hosts the world’s largest wine party each year, with 6,500 producers pouring for 58k+ wine and spirits buyers. We attended the event again this year, and Jeremy Benson and our Lyon colleague, Mathilde Chevalier, shared a few observations. “Millennial Industry.” Richard Halstead, COO of Wine Intelligence, used this term to describe the frequent misuse […]
Wines of Bourgogne (BIVB) Retains Benson
Benson is expanding its roster of clients with the addition of the BIVB – Bureau Interprofessionnel des Vins de Bourgogne – and will represent Bourgogne wines across a full spectrum of activities including trade promotion, digital media and public relations.
Like the vineyards in winter, we take a rest, closing the U.S. offices between Christmas and New Year’s Day. It’s a great time to take stock of the previous year, and recharge the batteries for the next one. In early December we started assembling some stats on 2016 activities for our holiday card. The process […]
Benson Adds Staff and Clients
November 15, 2016, Napa, CA – Benson Marketing Group, a leading wine and spirits marketing agency, is expanding its U.S. and French team, and roster of clients.
2700 Napa Valley Corporate Drive
Napa, California 94558 USA
183 Madison Avenue
New York, New York 10016 USA
(entrance on 34th)
917.633.6002 ext 1
9 rue Tronchet
69006 Lyon France
+33 (0)4 37 44 02 83
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