Loire Valley Resigns Benson to 3-Year Campaign

November 22, 2011 – Benson has been retained again to lead a second, three-year marketing campaign in the U.S. for InterLoire and the Bureau Interprofessionel des Vins du Centre (BIVC), the two associations representing the wine producers, grape growers and negociants of the Loire Valley.  The campaign has a budget of up to 2.2 million Euros and includes a broad spectrum of programs and services including trade promotions, digital media, public relations, social networks, as well as maintaining a Loire Valley Wine Press Bureau in New York City. Exports of Loire Valley wines to the U.S. rose 43% by volume in 2010 versus 2009, the second fastest-growing French region. The campaign is supported by the European Union.